The bi-injected closures are produced by Global Closure Systems at its Obrist plant near Madrid.
Nivea body moisturiser has been developed to be applied in the shower after the usual use of a shower wash product, and then rinsed off.
The key benefit is that consumers do not need to apply a moisturiser after the shower anymore; this product allows them to save time, according to Beiersdorf.
The bottle comes in different sizes from 200 ml to 600 ml depending on the country, the firm said. The packaging has been designed to be ready and convenient to use thanks to its headstand cap and its and its Zeller Plastik hinge which opens at 180°.
Beiersdorf also required a bi-injected hinge closure perfectly fitting with the bottle to provide a monoblock look. Moreover this new pack ideally reflects Beiersdorf's new brand strategy and serves Nivea brand recognition.
Global Closure Systems, which is one of Beiersdorf's key suppliers in Spain, has invested to prepare its plant for this massive launch and will continue to enhance its facilities in order to cope with the increasing global demand.
Nivea's in-shower body moisturiser is exported to European, Asian and American markets.
