GoPro, Inc. (NASDAQ: GPRO) welcomed champion swimmer Missy Franklin to its elite roster of athletes. Franklin is the first swimmer to join the GoPro team and will be featured in a GoPro original series called "Finding Missy," offering a personal portrait of Missy the daughter, the student and as the world-class athlete.
"We are stoked to welcome Missy to the GoPro family," said Todd Ballard, Vice President, Global Sports Entertainment Marketing at GoPro. "In addition to being one of the world's most amazing athletes, Missy's spirit is infectious. We know that Missy's fans are a huge part of her journey, and we are excited to be able to give her a platform where she can connect with her fans on a new level from a perspective that is entirely her own."
Franklin became a countrywide sensation at 16-years-old. She is a four-time Olympic gold medalist, world record holder in the 200-meter backstroke, eleven-time World Championships gold medalist and the winner of three NCAA individual titles.
GoPro follows her through summer training in the "Finding Missy" series. The two-part series, premiering April 11, charts her journey from Hawaii for mental conditioning to Berkeley, CA, for a glimpse at her college life, and finally to Colorado for elite training.
"GoPro works with some really incredible athletes, and I love how they are able to capture the integrity and dedication of every single athlete they work with," said Franklin. "As someone who cares so deeply about my fans, GoPro has enabled me to connect with them in new, different ways and show them what I do on a daily basis. I want them to feel like they are on this journey with me."
