This fall, GUESS goes back to its roots with a strong emphasis on denim through innovative designs and new washes in classic and updated silhouettes. To celebrate all things denim, GUESS has partnered with four top fashion bloggers to create GUESS Denim Diaries; a series of photos, videos and styling tips chronicling each blogger’s individual style by challenging them to create five unique looks using GUESS’ Fall 2013 collection.
Each girl was shot in street-style photos in Manhattan’s picturesque Soho neighborhood or breathtaking Venice Beach, California. The GUESS Denim Diaries campaign launched on August 12, 2013, where fans can shop the blogger’s looks or enter to win the Denim Diaries sweepstakes.
Danielle Bernstein of We Wore What and Carolina Engman of Fashion Squad were chosen as the featured New York bloggers. Danielle gravitated toward distressed and printed denim pieces, pairing them with relaxed tees and pumps to compliment her effortlessly-cool, laid back style.
Carolina channeled her Swedish style by creating polished and minimalist looks by mixing rich black coated denim and dark wash skinny jeans with button-down tops and layering with jackets. Both mastered denim on denim looks which perfectly represents GUESS’ western trend for fall.
In Los Angeles, GUESS turned to Julie Sarinana of Sincerely Jules and Shea Marie of Peace Love Shea to showcase their creativity in putting looks together. Jules’ aesthetic is chic, yet understated. She styled denim pieces with a basic tee and a moto jacket or anorak for a look that is easy, yet still manages to stand out.
Staying true to her California style, Shea combined camo-printed denim with a relaxed tank and sneaker wedges, and skinny jeans with a sueded jacket; proving there is beauty in simple combinations. Both Jules and Shea selected transitional pieces that can go from day to night and easily be dressed up or down.
GUESS’ denim focus for fall fashion includes in-store window displays, events, social take-overs and CRM.
