According to Bulletproof, it has "created a bold, cohesive design that heroes the much-loved Cadbury brand marque while injecting Cadbury joy and personality and a little sprinkle of magic".
The agency's brief from brand owners Mondeléz International was develop the optimal Cadbury Hot Chocolate brand architecture to drive differentiation and shake up the category.
Before any design work began, Bulletproof said it had undertaken extensive category analysis focusing on the specifics of each product within the range to understand the different rituals, consumer personalities and needstates.
Source:
http://www.packagingnews.co.uk/design/markets/bulletproof-creates-new-look-for-cadbury-hot-chocolate/
