British soft drink brand, Tango will soon be launching its products in redesigned packaging that has been designed by UK-based brand agency Brandhouse.
Brandhouse, a part of UK-based content creating business Hangar Seven, worked closely with Britvic Soft Drinks on the redesigning project which the former company claims has repositioned Tango to bring it up to date and make it stand out from the crowd.
Built on the company's 60-year history, the new design will be launched in the market this month.
With the new packaging, Brandhouse has returned to the Tango brand.
Brandhouse founder Mark Wickens said: "To be able to revisit a brand that we helped to make famous over 15 years ago, is such a thrill for us. Our challenge has been to ensure that the brand remains as edgy and exciting as it has always been and making it relevant to today's consumers, whilst upholding the product's wealth of heritage, strong brand personality and nostalgic legacy.
"Tango is an iconic brand and understanding the key elements of its DNA has been central to realising the Tango team's vision."
Britvic director of carbonates Kirsty Hunter said: "With the recent introduction of our new Blood Orange flavour, we are delighted to be able to launch the re-invigorated Tango identity and packaging.
"The redesign serves to increase brand awareness and make it stand out on-shelf and we are confident that the new look will kick off 2015 with a Tango-tang and drive sales over the coming year."
Image: Tango will launch its redesigned packs at stores in March 2015. Photo: courtesy of Brandhouse.
