The Consumer Electronics Association (CEA)® today announced featured attractions at its new C Space at ARIA destination at the 2015 International CES®. Neal Mohan, vice president, display and video advertising at Google, and Scott Burke, senior vice president of advertising, Yahoo, will deliver headline addresses at C Space. Mohan will speak on Tuesday, January 6 and Burke’s remarks are Thursday, January 8. C Space is the official headquarters for the marketing, advertising, content and creative communities at the 2015 CES.
CEA also revealed that Amazon Media Group, BrightLine, GroupM, Hulu, Meredith Corp., RadiumOne, Rubicon Project and USA TODAY | Gannett are among the content industry leaders participating in C Space. Owned and produced by CEA, the 2015 CES is the world’s gathering place for all who thrive on the business of consumer technologies, and will run January 6-9, 2015, in Las Vegas, Nevada. C Space is open from 10 AM Tuesday, January 6, until 4 PM Thursday, January 8, 2015.
“We created C Space at ARIA to elevate how content, creativity, technology and the consumer come together at the 2015 CES,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “With digital advertising experts from Google and Yahoo as our C Space Headliners, along with a slate of other top-notch participants, brand marketers and creative professionals will find C Space the ideal setting to spark new ideas and network at CES.”
Also at C Space, the Association of National Advertisers (ANA) will present the Digital Disruption conference track designed to bring together premier client side marketers to present thought leadership and share stories of winning campaigns and partnerships. These executives will discuss the hottest issues in digital marketing and media. Speakers include Michael Donnelly, senior vice president and group head of global digital marketing at MasterCard Worldwide, Stevie Benjamin, senior director of digital and media at MillerCoors, and Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund.
Transportation will be accommodated with the C Space Shuttle, presented by HookLogic, with frequent shuttle service between C Space, Tech East and Tech West.
