John Lewis, Sainsbury’s, Muji, Bentalls, Funky Pigeon, The Pen Shop, Amazon, Paperchase and Ryman among big names participating in National Stationery Week and Get Britain Writing
Some of the UK’s biggest retailers are among the high-street brands that have so far pledged to Get Britain Writing this year during National Stationery Week, by championing the importance of handwriting in hundreds of stores across Britain.
The cut off date to get involved has been extended to Friday 21 March.
Department store John Lewis, supermarket giant Sainsbury’s and the UK’s leading stationer Ryman are among those who have so far signed up to back this year’s National Stationery Week campaign, promoting stationery and pens in store, online and on social media from March 31 – April 6.
Get Britain Writing is a year-round campaign which also focuses on encouraging children to pick up a pen. National Stationery Week is the culmination of the campaign, a week-long celebration organised by the London Stationery Show, which aims to stimulate the timeless tradition of writing by hand by emphasizing its relevance and importance even in an electronic age.
Last year, many major and independent retailers promoted the campaign on websites, in-store and on social media channels. This year, the National Stationery Week team have made getting involved easier than ever for retailers, providing pre-designed POS displays and supporting material online, free of charge. Campaign organiser Chris Leonard-Morgan says: “Retailers who share our views on the importance of handwriting are central to the success of the campaign. They are perfectly positioned to help spread our key messages alongside the consumer media in the aisles of many of the top stores in the UK.
“We’re delighted that so many well-known retailers are getting involved with this year’s National Stationery Week and would be happy to hear from any other retailers, big and small, who would like to get behind the campaign. The cutoff date to get involved has been extended to Friday 21 March.”
Other retailers that have so far signed up to promote National Stationery Week include Poundland, Hobbycraft, Wilkinson.and Websters Pen Shop.
National Stationery Week is sponsored by Post-it, Sheaffer, Faber-Castell, Letts Filofax and Zebra Pen, and supported by the Greeting Card Association, National Handwriting Association, Writing Instruments Association and the Post Office.
