Avery Dennison Label and Packaging Materials has unveiled a new pressure-sensitive label materials portfolio featuring ten facestocks and four adhesives that meet the design and application needs of craft beer market.
According to the company, the portfolio provides a range of label materials to breweries and also the ability to create new label shapes, besides using printing and finishing capabilities.
The materials include paper and film facestocks that meet demand for wet-strength and sustainable items in the market.
Avery Dennison Label and Packaging Materials Beer and Beverage global director Laura Clark said, "Through their ability to accept multiple printing techniques and accents, pressure-sensitive label materials can help deliver that differentiation allowing brands to create unique, meaningful on-bottle stories that connect with consumers."
Five of the portfolio's facestocks are combined with the company's new Z3338 emulsion adhesive, which enables craft beer brand owners to secure pressure-sensitive label materials on surfaces with heavy condensation.
The adhesive provides in-line, wet-applied label positioning that enhances operational efficiencies including ease of setup and cleanup, minimized line downtime, changeover simplicity and less product obsolescence.
