Biryt has launched its energy beer product in Beirut, Lebanon, as an alternative to the conventional beer and energy drink products.
Biryt Energy Beer contains no caffeine, taurine, colorants, fat or cholesterol. It combines the benefits of both beer and energy drink featuring healthy malt base formulation and seven essential vitamins.
The product's multiple benefits include increased physical performance and mental alertness, improved reaction speed and concentration, as well as reduced stress recovery period.
A company spokesman said that the beer taste should appeal to both beer and energy drink fans.
"In fact, energy drink lovers will have the pleasure of enjoying a tasty, refreshing beer while boosting their energy, and beer lovers will be able to enjoy their preferred drink with an extra energy twist!," the spokesperson added.
The product is currently available in a multitude of pubs, bars and grocery stores. Meanwhile, the company is building up the distribution of the product.