Endo Corporation, a pioneer in the LED Lighting Solution for the residential and professional lighting sector, has signed an agency distribution agreement with Al Hassan Electricals to distribute its lighting products in Oman.
Endo Corporation plans to service Oman's high-end market with its latest LED (light-emitting diode) lights, which are 1.5 times brighter than standard modules and uses less energy. This was announced by Endo officials during a LED seminar event organised jointly with their sole Oman distributor, Al Hassan Electricals, at the Intercontinental Hotel, on Tuesday.
The event was attended by high-profile lighting designers, architects, interior designers and consultants. The occasion was graced by Al Hassan Group's top officials led by Hassan bin Ali Salman, chairman; Maqbool bin Ali Salman, managing director; Luc Van Dingenen, chief executive (Manufacturing & Trading); Shinchi Yamanaka, counsellor and deputy head of Mission, Japanese Embassy, Muscat and Ryozo Endo, president and chief executive, along with Kooji Murakami, GM-Overseas and Kosaku Suima, DGM-Overseas of Endo.
Endo, in his introductory remarks said; "Basically LED is an energy efficient technology resulting in electricity saving and environment protection. And in fact Endo LED products are both eco-friendly and people-friendly.- While elaborating the name ENDO LEDZ, he added, "The name LEDZ reflects our commitment to developing the full potential of LED light source to the ultimate level, as suggested by the letter 'Z'., and of course, we are committed to being number one in LED lighting fixture industry.-
A product display highlighting the difference between conventional lighting and LED lighting was showcased and the guests were very much impressed with the state-of-the-art display.
To a query about the projects of interest to Endo in Oman, Ryozo Endo said, "The projects where Endo products would find application are hotels, offices, shopping malls, villas and upscale buildings.- The Endo network is spread to 45 cities around the world including Oman, where Endo is proud to associate with Al Hassan Electricals. In Oman, Al Hassan Electricals has successfully introduced Endo and already supplied and installed Endo light-fittings in few major projects like Duqm Beach Hotel, Oman Arab Bank Head Office building, Asian Beach Games and Al Majlis Shura building.
Hassan bin Ali Salman in his opening remarks mentioned that Al Hassan Lighting and Automation Division which was set up in 2007, has been able to quickly establish itself as a 'total solutions provider' in Oman for Lighting and automation design and products requirement of customers from projects inception until successful completion.
Maqbool Ali Salman, managing director of Al Hassan Electrics remarked that "Between Al Hassan's past, present and future, there is one common factor: Relationship built on Trust with all our stakeholders -" customers, principals, employees, etc. This is the main brand equity of Al Hassan Group.-
He further added, "Al Hassan Electricals being the flagship company of Al Hassan Group -" has always been in the forefront to bring the best of international and national products to consumers in Oman and acts as a catalyst between the manufacturers and end-customers. He added that organizing major events like the Endo LED seminar is part of AHE's endeavour to increase customer awareness about the latest technological and design innovations in the Lighting sector. He stressed that a partner like Endo is particularly appreciated by lighting designers and project managers as a company whose technical skills, R&D and innovative products brings to the customer value for money.
