Cutting Edge Ltd, the leading Staffordshire window, door and conservatory roof fabricator, has seen positive results this year with sales having been steady and strong. Management believes that the high standards of customer care are placing them ahead of competitors when it comes to quality and reliability in respect of both product and company performance. The senior management team has received many positive responses from customers which have led to the company having an optimistic outlook for 2013 with sales having increased both steadily and substantially throughout 2012. Although many companies introduce new and improved customer care initiatives, for Cutting Edge the focus has always been to provide the best overall service for customers from ordering through to delivery and more.
For over 12 years the team has forged and nurtured strong business relations with customers believing this to be of the utmost importance, and it is this quality of care which the company believes places them ahead of competitors. Shirley Peake, Managing Director, Cutting Edge comments, "We place extreme importance on getting everything right and in this business you can't afford to have weak links anywhere down the chain. Knowing many of our customers rely on referral for repeat business and that they have schedules with tight deadlines, are responsibilities we don't take lightly."
A fundamental part of customer care lies in product quality, reliability with deliveries and customer advice. The commitment of the Cutting Edge team lies in the commitment to provide only the best services and products which customers know they can rely upon. Shirley continues, "Whilst many customer care policies incorporate the notion of complete customer satisfaction that very much depends upon the relationship and trust that has been built up and the values that are offered as standard customer care. We don't have a "standard" package as every customer is individual to this company."
For Cutting Edge fast turnarounds and resolving any issues quickly, such as breakages, matter. The stability, flexibility and experience of the team has impressed customers who see a committed workforce that is consistent. With a 3-5 day turnaround, the fleet which delivers nationally, ensures that customers receive the right product, on the right day, at the right time. Neil Hall, Director of Hall's Windows comments, "I am very happy with the service from Cutting Edge and find if any problems occur they are resolved straight away. Delivery is prompt and reliable with a time of delivery always given, so I know where I am with my schedule. The office staff are always very polite and helpful. In my opinion the product cannot be faulted and with the company giving an excellent service all round, my custom will stay with Cutting Edge."?
Shirley Peake concludes, ""Customer satisfaction" are our watchwords. Without this we have nothing and would quickly fail. Our customers reward us with positive feedback and those all important orders. The entire team's dedication is reaping major benefits as our customers have a fast, friendly service that they can depend on which enables us to maintain strong business relations and take the business forward."?
