A prototype of an upcoming Ram pick-up truck was temporarily lost at sea off the coast of California during a recent press shoot, US media are reporting.
According to industry journal Automotive News, the 2014 Ram Power Wagon was being photographed near Moonstone Beach south of Trinidad, California for the Chrysler Group on May 1, when the vehicle got stuck while being positioned for a particular shot.
Attempting to snap the truck climbing rocks at low tide, the Ram could not be freed before the tied came in, lifting it off the rocks and taking it out to sea.
Nature photographer Matt Hinton proved to be in the right place at the right time – unlike the truck – and captured his own photos of the stranded ute.
The Chrysler Group managed to recover the Ram the following day with the help of some tow truck operators.
In a statement, a Ram spokesperson told Automotive News, "During a photo shoot, a Ram truck was lodged on some rocks on a beach when the tide came in. The EPA inspected the vehicle and confirmed there was not any leakage from the vehicle's fluid tanks."
Chrysler says it did have the necessary authorisation and permits to be in the area at the time of the shoot.
