South Korea-based solar firms such as Samsung, Hyundai and LG have been eager to enter the solar market. The South Korea-based players have been quoting solar modules close to China-based peers to increase market share. Industry sources noted that South Korea-based solar firms have been moving resources toward making own-brand solar modules while procuring solar cells from other firms. The entry barriers for the solar module segment are relatively low compared to other segments along the supply chain. In addition, these South Korea-based firms have brand recognitions in consumer electronics, hence it is relatively easier to build own-brand solar products, said industry sources. However, according to media reports, due to low demand in the market, about 11 solar cell and module makers in South Korea faced possible operation suspensions in fourth-quarter 2011. Source: www.digitimes.com
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