The move? by the plastic milk bottles giant comes in a partnership with?Closed Loop Recycling at Dagenham.
The breakthrough comes just weeks after Nampak created an even lighter Infini bottle which, weighing in at just 32g, represents a 20% material saving on the standard four-pint version found in most supermarkets today, according to Nampak.
Speaking to PN, Nampak Plastics managing director Eric Collins said that the firm was working on pushing its new 30% recycled HPDE content bottle into mass production by 2014.
He added: "Since its launch in 2012, Infini has continuously been responsible for a paradigm shift in milk packaging, using considerably less virgin material and increasing quantities of recycled plastic. Nampak gained a world first by introducing post consumer recycled waste into food packaging in 2007.
"We had a desire to increase the amount of recycled HDPE in Nampak's bottles to up to 30% by 2015 – in line with the Dairy UK and Defra Milk Roadmap targets – but have been able to prove that this landmark can be reached well ahead of this schedule.
"The move to up to 30% is a major step forward for everyone involved in the British milk industry."
Chris Dow, chief executive of Closed Loop Recycling said: "We are pleased to extend this long term relationship, which we have enjoyed over a number of years. The 30% recycled content news proves the success of the recycled milk bottle market and the dairy roadmap."
Recent figures from Recoup, the recycling charity, show that 77% of HDPE milk bottles are recycled, making it one of the most widely recycled forms of packaging in the country.
The Infini bottle is already stocked in a number of major retailers, including Marks & Spencer, Morrisons and Sainsbury's. The bottle gained global recognition with a silver prize for sustainability at the WorldStar awards.
Watch out for PN's June edition for an exclusive interview with Eric Collins
