Sentry Electric, one of North America’s most experienced and knowledgeable manufacturers of outdoor luminaires, announced that it has further enhanced its social media presence by creating a YouTube channel. Along with Sentry’s website and presence on Facebook, LinkedIn, and Slideshare, YouTube allows both mobile and desktop users to find multiple access points to Sentry’s product information.
To kick off its YouTube channel, Sentry Electric has uploaded six short videos. These include an introduction to Sentry, overviews of four LED luminaire product categories, and a video project gallery. Additional content will be added in the coming months so that lighting and construction industry decision-makers may learn what sets Sentry apart from other manufacturers.
Sentry’s expanded social media presence occupies an important position in its overall marketing plan. “With our YouTube and Facebook initiatives,” cites Shepard Kay, company President, “we are able to quickly upload and disseminate information that helps our sales representatives stay abreast of any new products or tools that can help them to be successful.” Michael Shatzkin, Director of Marketing and Business Development, adds, “Our growing social media presence gives us more tentacles, allowing us to touch a greater number of customers by virtue of making it easier for them to find Sentry while they are searching the web for solutions to their outdoor lighting projects.”
About Sentry Electric:
Sentry Electric is North America’s most responsive source of standard and custom exterior lighting, completely committed to end-to-end project success. The company’s specification grade luminaires, cast iron and aluminum bollards, poles, brackets and accessories are installed across America’s prestigious municipal street, park and university settings, including deployments at Yale University, Battery Park City in lower Manhattan, Indianapolis’ Lower Canal Park, UCLA, and Ellis Island. Lighting designers and engineers, architects and urban planners all rely on the company’s commitment to end-to-end project success and its unparalleled knowledge of architecturally significant exterior lighting, honed over the past sixty years.
Sentry has produced award-winning outdoor lighting products, including the SCP Central Park tulip luminaire, the winner of a Central Park Conservancy design competition as well as a 2013 Architectural SSL Product Innovation Award. Sentry was also recognized in 2013 by the Illuminating Engineering Society Progress Report, and in 2011, 2012, and 2013 by Buildings Magazine for its Top Money-Saving products. Sentry’s catalog includes a range of luminaires in a variety of styles that incorporate many different light sources, including LED, high intensity discharge (HID), compact fluorescent, induction, and incandescent.
