Mars Botanical has launched CocoaVia, a cocoa extract supplement, at Vitamin World stores across the US.
For the past year, CocoaVia supplements have been available exclusively online, and with the retail launch, the company expects to boost the sales of the product.
Mars Botanical sales director Jeff Nowinski said the partnership with Vitamin World, a leader in the supplement industry, gives the company the opportunity to extend the reach to new customers and to ensure there are both online and in-store purchase options throughout the US.
"This partnership will help increase awareness of the health benefits of cocoa flavanols, which have been scientifically proven to help support healthy circulation, as well as address increased consumer desire for convenient products to support their health," Nowinski added.
The following CocoaVia supplements now are available at Vitamin World - Dark Chocolate Flavored Sweetened and Unsweetened, and Cran-Raspberry Flavored.
According to the company, CocoaVia supplements contain 250 mg of cocoa flavanols in every serving. Cocoa flavanols are phytonutrients found in nature and they have been shown to help support healthy circulation.
