Patriots and Colts and Bears, oh my! Yokohama Tire Corp. is sponsoring three National Football League teams this season: the New England Patriots, the Chicago Bears and, for the first time, the Indianapolis Colts.
Yokohama's affiliation with the Patriots is in its third year. This is the second year the company has teamed up with the Bears.
"The teams we're sponsoring this season are all Super Bowl champions with passionate fan bases," says Andrew Briggs, Yokohama's director, marketing and product planning. "Each is a strong partnership that will increase awareness of Yokohama in their respective markets and help drive more foot-traffic into the showrooms of our local dealers."
Yokohama will run media advertising across the team's television platforms. With the Colts, there also will be a social media component, as well as an interactive booth in the Fan Zone area at the team's eight home games.
In addition to the Bears, Colts and Patriots, Yokohama's 2013 sports sponsorship roster includes partnerships with Major League Baseball's Cincinnati Reds, Los Angeles Angels and New York Yankees.
