Coke has introduced Coca-Cola Life in Argentina – a "natural" cola that is made with a mix of sugar and Stevia, an extract from the leaves of a shrub in the chrysanthemum family that grows in Latin America. The new cola stands in the middle of the low calorie Diet Coke (or Coke Light in Argentina) and the regular Coke, and sports a new green background logo.
"Coca-Cola Life is the first soda from the Coca-Cola family that is naturally sweetened with sugar and Stevia, which adds to our portfolio a delicious taste with a proposed low in calories," Coca-Cola wrote on its Argentinean website.
Argentina is already very aware of Stevia, which is produced in the South American nation. It's said to be as much as 400 times sweeter than table sugar – without the calories. The Coca-Cola Company is currently using stevia in 45 products worldwide.
In terms of packaging, Coca Cola says it's sold in its PlantBottle, which is made of a plastic that's 30% vegetable fibre and is 100%recyclable.
