After years of growth, LED industries have entered into the fast lane for development. This year however has been particularly special for lighting giant Philips. After adjusting market channels, WPG Holding has come out on top from other distributers as Philip's top partner for product distribution. Many years of cultivating agent companies and strong R&D capabilities, Philips' intention is crystal clear -- stake claim in Chinese market before it reaches its peak.
In order to welcome Chinese market opportunities, aside from adjusting OEM strategy, Philips has also continued to expand company input in the Chinese region trying to keep customers at the heart. Hastening to transition from light product manufacturer to integrated lighting solution provider, Philips from market R&D, design development, purchase operations to end-to-end market consumer value chain plans to create an even closer business model to the domestic market. "We currently have plans and are taking steps towards our goal that by 2015 LED will account for 50 percent of our entire value of business." Vice President and General Manager for Processional Lighting Solutions at Philips Lighting Chandra Vaidyanathan said.
From OEM manufacturer WPG's stand point, though the LED market is flourishing, it still has fierce competition and faces brand reshuffling. Traditional selling methods no longer suit today's market. "We are absolutely not an online platform which only sells IC and parts. We also provide a variety of different product solutions and technical documents. For example, we have recently launched a lighting topic and will soon release Philips lighting product section. WPG Holding specializes in providing a window for mid-to-small scale enterprises to establish themselves. We hope that through this window we can assist with R&D and production problems, allowing them to put full energy into opening up markets and channels."Yu Xiaolei from WPG's Cloud Service Market Department told a reporter.
The media predicts that by 2015, LED lighting will account for almost 45 percent of the global lighting market. This is especially true in China where the government and enterprises have been aggressively supporting the market. However, LED businesses need to consider how best to separate themselves from the competition. The phrase "getting ready for war" is an appropriate way to describe the current market situations. Whether it is Philips, WPG, or LED product manufacturing companies, everyone is quietly getting ready.
