Increasingly serious environmental pollution made more and more people pay attention to the environmental protection.It also bring the broad market to the office suppliers.Compared with the traditional stationery,environmental protection stationery is more welcomed by the consumers because of its safety,hygiene, save energy and so on.
Because there are not clear definition,in general, green friendly stationeries are somethinks won't cause harm to human and take the protection to the enironment.The environmentally friendly stationery is the pursuit of people for differentiated products.At present,there is a serious homogeneity in stationery products.Whether it's function of stationery,design appearance,or the brand of stationery. In the past, there were many stationery manufacturers to gianed the profits depend on quantity.So that there is lack of the new products R&D,It is not enough to do well in the innovation environmental protection if only some of them do the creation.At the same time,the tradition idea make the people ignore brand construction. At present,there are many enterprises has went into the production of environmental protection research as well as the foreign office suppliers.It is indicate that environmental stationery market will be the popular in the future.It is need to do the diferentiation in the products for the stationery facotries then to gain the foothold in the stationery market.
