Surya has collaborated with designer and watercolor artist Shell Rummel for a new line of rugs to be unveiled at the High Point Market in April. The collection named ‘Natural Affinity’ is hand tufted of wool with a medium pile.
The designs feature subtle organic shapes and quietly elegant looks inspired by elements found in nature. The collection pairs a softly muted palette in a mix of cool and warm hues with rich texture and dimensionality. The rugs evoke a sense of fluidity and rhythmic movement, well suited for contemporary spaces.
For more than 20 years, Shell Rummel has enjoyed a successful career in the fine art and design fields. Since the launch of a licensing division in 2012, the Shell Rummel brand has grown to encompass a variety of categories, including area rugs, bedding and bath textiles and accessories, interior paint palettes, stationery and gift items, craft papers, fabrics and an extensive portfolio of fine art.
Surya’s vice president of product development, Lynne Meredith said, “With their intrinsic softness and painterly hand, Shell Rummel’s designs speak to that place within us that desires a connection with nature and a respite from the busyness of the everyday world. Shell brings a fresh, signature look to the Surya line, and we look forward to sharing her designs with market attendees.”
Rummel added, “Surya is one of those rare visionary companies that encourages the collaborative process and empowers its designers to imagine and bring to life collections that are not only stunningly beautiful, but also impeccably crafted. I’m honored to work with the Surya team and look forward to a lasting creative partnership where I can showcase my gentle aesthetic through a variety of products and designs.”
