Federal Corp. tires shipped to Russia and Taiwan will have stickers attached with Federal and MUFC's logos.
After officially launching the partnership with the Manchester United Fan Club (MUFC) aimed at raising awareness of Federal Corp.'s products, the company has started a series of promotional activities in Russia and in Taiwan.
Beginning Sept. 1, 2013, all product shipments to Russia and to Taiwan from Federal Corp. will have stickers attached with Federal and MUFC's logos.
Federal says the stickers not only symbolize the close partnership between Federal and MUFC, but also demonstrate the confidence in the quality of Federal's products.
"Attaching the Federal and MUFC's logos stickers is just a beginning," says Geoffrey Chang, Federal's marketing manager.
"In the future, we are going to have diverse promotional activities. These will be a great opportunity to be closer with the end-users; moreover, we expect to bring the differences to our products, our brands and even to the industry."
