Morgan opens a new showroom in London which is set in the heart of the Clerkenwell Design area. The new premises have a large gallery style space with double height glazing and 2500sq ft of office and display area.
The new collections launched at the showroom will include fully upholstered sofas and chairs, modular high back sofas for third space areas as well as contemporary meeting chairs in oak and walnut. A fresh approach to workplace using comfortable, stylish products and creating a professional but relaxed interior.
Designed by Design Director Katerina Zachariades, the new premises will serve as a London headquarters where Managing Director Rodney McMahon and senior members of the sales and design teams will base themselves. Being closer to its customers, the Morgan team plans to strengthen relationships and be able to react quickly to changes in the dynamic contract market.
This strategic move demonstrates confidence in the future and is the latest in a string of investments which has allowed the company to win market share and perform strongly throughout the economic downturn.
These have included upgrades to factory equipment, expansion of the design team and significant investment in marketing such as the development of an updated, responsive website, social media strategy and a recent video which show the production process in action.
This next exciting chapter in the company’s history is planned for launch in Spring 2014, at the Clerkenwell Design Week event, when the refurbishment is complete and Morgan will be eager to open its doors to customers. In the meantime, the company is recruiting staff to be based at the new London showroom.
