The exhibitor recruitment campaign for the next edition of MCE–Mostra Convegno Expocomfort scheduled for 18-21 March 2014 at Fiera Milano Rho is going ahead briskly,more than 40%of the display area has already been booked,for an exhibition that once every two years occupies the whole exhibition centre in Rho.
Against the backdrop of an economic climate marked by contrasting signs of recovery,MCE is reaffirming its leadership as an international benchmark event for the reference sectors:heating,cooling water and energy.The strength of MCE–Mostra Convegno Expocomfort is in its consolidated international outlook supported by the outstanding results achieved at MCE 2012:2,122 exhibiting companies,900 of whom were from abroad,155,301 trade visitors,35,342 of whom made their way to the show from 136 countries.
As from now,MCE 2014 promises to be a huge success.Its leading position has also been confirmed by the following figures:more than 500 exhibiting companies have so far confirmed their participation,over 30%of rebooking by foreign exhibitors,including all the market leaders.In particular,the display area dedicated to the following sectors:heating,sanitary technology,hardware and water treatment is almost sold out.Excellent numbers were also recorded by the exhibiting surface occupied by air-conditioning,ventilation,refrigeration,as well as renewable energy sectors.And the numbers are rising every day.
MCE 2014 will be the ideal showcase offering a 360 degree view of best-in-class products and ground-breaking solutions,in diverse industry sectors including residential and industrial installations and other integrated technologies,aimed at the broad audience of installers and designers always on the hunt of low-energy high-performance systems.
"The major industry sector represented on MCE 2014 floor–declared Massimiliano Pierini,Business Unit Director Reed Exhibitions Italia–is one of the most dynamic in the world and increasingly strategic in the current economic scenario,characterised over the last years by investments in innovative integrated technologies offering ground-breaking products,systems,and solutions to better improve energy performance of buildings focused on the Europe 2020 goals fast approaching"."The high number of exhibitors who have already signed up to the show–added Pierini-1 year before its start date,confirmed the positive trend of the show of faith by exhibiting companies in MCE as a privileged platform to provide new business paths.An unique opportunity for meeting all players involved in planning new living solutions".
Moreover,a busy programme of cultural and scientific events to offer ideas and stimuli for reflection around current and future business planning and upgrading will integrate with a wide exhibition area.The common thread running throughout the MCE 2014 is Global Comfort Technology,a global event,to be considered as a whole,that ties in with the four thematic areas:Heating,Cooling,Water and Energy put synergistically together to satisfy the complex comfort needs through the most ground-breaking technologies and integrated systems.
MCE–Mostra Convegno Expocomfort 2014 will feature a rich calendar of workshops across the country dedicated to some of the most current issues affecting energy efficiency.The first out of 5 appointments–organized in collaboration with Reed Business Information-on"Comfort Technology–Planning and installation of effective integrated systems"will be held on 20th November at Villa Foscarini Rossi-Stra(VE).
