Helicap is a new carton closure that is a one-step twist, resealable cap, according to Tetra Pak. It is currently available in the UK with the Tetra Pak Brik Aseptic one litre Slim Carton.
The Rubicon one litre juice drink range will be available in the Tetra Brik Aseptic Slim Carton with the new HeliCap in supermarkets and convenience stores across the country from this month.
‘Exciting products’
Rubicon Exotic marketing director Adrian Troy said: “Rubicon is a company founded on innovation, and a pride in bringing new exciting products to the UK market first.
“This is a heritage we share with Tetra Pak, a company that is constantly innovating and improving its packaging solutions. We are delighted to announce the transition of the Rubicon range to the Tetra Pak Brik Aseptic 1 litre Slim Carton with HeliCap.
“We think our consumers will welcome the extra convenience and storage safety it offers over more traditional closures, while enjoying the same high quality Rubicon product.”
Tetra Pak key account manager Rob Peters added: “UK consumers lead busy lives, and ease-of-use and food safety are their top priorities when making their packaging choices.
“Our industry needs to adapt to this increased need for convenient and comfortable packaging solutions. We are delighted that Rubicon, a leading brand with whom we enjoy a long-standing relationship, is the first in the UK to use HeliCap.”
