WILLOWBROOK, Ill. - Following the successful launch of its new Flare mattress design at the recent Las Vegas Market, Comfort Solutions has released an educational video on the patent-pending design targeted to bedding retailers
The Flare design features a trapezoid mattress shape, with sides that slant up to a sleep surface that is three inches wider on each side than the bottom of the mattress. That extra space provides more sleeping comfort, according to Comfort Solutions.
The new three-minute film (see at bottom of page), which is accessible at www.flarecentral.com as well as on YouTube, highlights the results of consumer research the company conducted prior to introducing the Flare concept.
The research, which included surveys of primarily women 25 to 64 as well as mall intercepts, revealed that more than two-thirds of consumers say their sleep is disturbed by their partner's movements, officials said.
"One third indicated that space issues prevented them from buying a bigger mattress, while 82% said they would choose a Flare queen over a traditional queen mattress," said Dave Roberts, president and chief operating officer of Comfort Solutions.
Echoing the product's tagline "Supersize Your Sleep" the video encourages retailers to "supersize (their) traffic, AUSP, sales, profits and market share." It also promotes the Flare Mattress Sheet Guide (also viewable at flare central. com) which lists stores, sheet brands, sizes and deep pocket measurements that accommodate Flare beds of any size.
