From this year, Baosteel continuously strengthen its collaboration efforts on stainless steel production and marketing and research systems, through new product development, marketing and service model innovation, significantly increasing LG China and other high-end user market shipments. In the first half year, Baosteel stainless steel shipments to China LG and its supporting enterprises grew 163% on year-on-year basis, with supply share over 75%.
LG China is present one of China's largest white household appliance production and export bases. In recent years, Baosteel continuously strengthen its collaboration efforts on stainless steel production and marketing and research systems, through new product development, marketing and service model innovation as well as providing personal housekeeper service, obtaining LG China high recognization. While continuous increasing in the delivery shipments, Baosteel also work with LG China, carrying out joint R & D and deep cooperation in the field of new materials selection and development of LG China household appliance new product development.
Earlier this year, for LG China annual supply needs, Baosteel judged ahead of the market situation, according to the characteristics of less 430 stainless steel cost fluctuation, and stable demand by LG China, tailored for LG China stainless steel products supply solutions. While to meet customer actual production requirements, Baosteel stainless steel production and marketing and research team also provides users with personal housekeeper service. During providing personal housekeeper service for LG China, Baosteel International Shanghai Stainless also set up a dedicated team for 24-hour delivery service. This year in March, during the relocation process of Nanjing LG washing plant inner barrel body production line, stock shortage occurred and purchasing manager called the helpline to Shanghai stainless after work,, hoping filling the storage of materials before the next working day. For one of the material did not have finished stocking, after hearing the information,Shanghai stainless delivery distribution team at the first time come back to the plant arranging emergency processing orders, tracking overnight logistics and transportation, and delivering the finished products to LG warehouse at 4 A.M. next day, only 8 hours time from receiving the help call.
In addition, to improve the response speed and after-sales customer satisfaction, Shanghai stainless also pick out key professional technical personnel and set up site representative in LG China to keep track on Stainless Steel products using condition at site, collecting improvement commends and product development needs as well as coordinating the appropriate technical service support, which has been highly recognized by LG China. Recently, both sides also launched a technological exchanges on Baosteel appliance industry supply chain management system introduction.
