Find the Beauty and Reshape the Value of "Made-in-China" ---Record of the 2012 Annual Selection Conference of “The Beauty of Made-in-China” On the morning of April 22, 2012, the 2012 annual selection conference of “The Beauty of Made-in-China”, jointly organized by Made-in-China.com and the Southern Weekly, held a press conference in Guangzhou. The vice president of China Small and Medium-sized Commercial Enterprises Association Mr. Qingtai Kong, the deputy editor of Southern Media Group Ms. Yuming Cai, the president of Focus Technology Co., Ltd. Mr. Jinhua Shen, the general manager of the Southern Weekly Mr. Zhe Mao, the vice president of global light industrial products business of CSTC Standards Technical Services Co., Ltd. (SGS) Mr. Xiaohu Zeng, the well-known product designer and the Design Director of YANG DESIGN Mr. Mingjie Yang, as well as the deputy editor of the City Pictorial Mr. Qiongxiong Liu all participated in the conference. Plight and Hope for Made-in-China "Along with more than 30 years of China’s economic boom, this term Made-in-China has becoming an unavoidable topic for as any country or individual. But by mentioning Made-in-China, maybe we get more than just pride. People think China is relying on the advantage of cheap labor. The whole assembly and manufacturing of an iPhone is in China, but China’s share of the profits is not more than $ 10. Probably Made-in-China has not had the form of value-added or the core business philosophy, so we have not seized the opportunity for changing from a production big country to be a manufacturing power. It has been clearly written into the Twelfth Five-Year-Plan to promote SME upgrading and restructuring. Now it is imperative for Made-in-China to reshape the value.” Ms. Jiapu Lijia from the Southern Television, as the conference host, pointed to the plight of Made-in-China in her opening speech. From January to March 2012, in this first quarter, the year-on-year growth of China's imports and exports is only 7.3 %, a record low in recent years. In export centers of Guangdong, Jiangsu, Zhejiang and etc., foreign trade is slowing down markedly. Made-in-China is facing unprecedented challenges. Mr. Jinhua Shen, president of Focus Technology Co., Ltd., said in his speech, "We (Made-in-China.com) can contact a large number of small and medium enterprises in the daily work, so we can feel deeply, that many companies in fact have good products, but they only lack a display platform. And this event we will hold is aim to show all those beauties of Made-in-China, which are not known to the public. The reasons why we choose to hold the annual selection conference of " The Beauty of Made-in-China " during this period, are because we intend to explore the new value and bright spot of "Made-in-China", to help our small and medium enterprises to upgrade products, to change stereotypes of “cheapness, low quality” of “Made-in-China” products at home and abroad, as well as to win overseas bargaining power for our small and medium enterprises. Let Chinese Products Win the Respect and Market with Value This selection conference of “The Beauty of Made-in-China” gets the guidance and support from the Ministry of Commerce, the Ministry of State Intellectual Property Bureau. The general manager of the Southern Weekly Mr. Zhe Mao referred in his speech, "We solemnly promise, that this event is a public-spirited activity and the whole event will accept the supervision of the society." China Small and Medium-sized Commercial Enterprises Association is the advisory body for this event, and has campaigned for the development difficulties of our small and medium enterprises for a long time. Its vice president Mr. Qingtai Kong in his speech said that nowadays private enterprise has become the main force to create employment, create value and wealth creation; more Chinese manufacturing enterprises should firstly establish a corporate conscience so as to create more future for “Made-in-China”; For export-oriented enterprises, International Compliance is always a headache topic; it is a long road for many enterprises to get the ticket first and then cross this threshold in order to win their overseas markets. "It needs efforts of a variety of forces to win the respect and the market with value." Mr. Zhe Mao said, "As the media, what we can do is to shape and spread the typical, so we think that such a selection is very necessary." Different from the existing industrial design contests, this selection is not limited to a particular industry or field of topics. With the help of professional selection from the perspective of industrial design, at a higher position and career, this event achieves to promote the rectification of the “Made-in-China” image and the entire industry. China Should Have the Design Benchmark Recognized by the World During Q & A session, a reporter asked about the difference between the domestic and export markets on Made-in-China.com. The president of Made-in-China.com Mr. Jinhua Shen replied, "In the past few decades, many domestic products have quality. I think in China, consumption becomes more and more mature, so in fact, most of small and medium enterprises should not distinguish between domestic and export." The conference also held a grand awarding ceremony for winner customers in the 2011 annual competition of “The Beauty of Made-in-China”. In the end, the vice president of China Small and Medium-sized Commercial Enterprises Association Mr. Qingtai Kong and the deputy editor of Southern Media Group Ms. Yuming Cai jointly launched the selection and running gear of “The Beauty of Made-in-China”. The gear is the most common components inside the manufacturing, which is the perfect choice to performance the precision and meticulous of manufacturing. Under rotation of the gear, the president of Made-in-China.com Mr. Jinhua Shen and the general manager of the Southern Weekly Mr. Zhe Mao opened this selection. It is reported that, this selection is a kind of activity not only throughout the year, but also long-term held down. "When China has the benchmark recognized all over the world, the value of “Made-in-China” will be rediscovered and recognized again".