Benetton megastore Kärntner Straße
Benetton megastore Kärntner Straße
The new megastore of Italian fashion brand United Colors of Benetton in Vienna is presenting itself in an aesthetically and technically innovative fashion - illuminated throughout by ERCO's LED lighting tools.
The new megastore of Italian fashion brand United Colors of Benetton in Vienna is presenting itself in an aesthetically and technically innovative fashion - illuminated throughout by ERCO's LED lighting tools.
Architect:
Marc & Tino Wieser, MTM Textilhandel GmbH, Wien; MVD Austria, frank, rieper architekten, Wien/Graz; Interior & CI Designer: Vincenzo De Cotiis,Mailand
Photographer:
Rudi Meisel, Berlin
Place:
Wien
Lighting solutions
The magnificent historic face of the corner building is attractively illuminated by Grasshopper LED projectors to underline the rhythm and ornamentation of the façade. Inside, customers are surprised with a contemporary, minimalist interior which forms an attractive contrast to the building's outward appearance; products and customers are the main characters here.
The megastore of Italian fashion label Benetton on Vienna's Kärntner Straße is one of two stores in Austria's capital city. Both have recently been redesigned throughout and, in the interest of sustainability and attractive appearance, have been given a new lighting system - solved entirely with LED lighting tools from ERCO.
The tool of choice at Benetton is Logotec. Specially developed for LEDs, the new spotlight with its diverse light distribution patterns from narrow spot to wide flood and oval flood through to wallwash can be used universally and flexibly when mounted on ERCO's classic 3-circuit track - in the shop window, but also anywhere on the shop floor.
The reduced, flat form of Logotec is a discreet expression of innovative LED technology. With connected loads of only 13W they, for instance, replace low-voltage projectors at 50W. The light sources have an exceptionally long life, ensure excellent colour rendering, and thanks to the Spherolit lenses only available from ERCO are highly efficient with very little spill light.
Lighting tools used
Grasshopper
Logotec
ERCO track
Guide
The Guide section provides thorough information on everything from the physical bases of lighting to suggested solutions for different lighting situations. The interactive knowledge modules vividly illustrate lighting solutions that are possible with this product range.
Accentuation Emphasising objects to attract attention
Track Tracks as the basis for flexible lighting design
Spotlights Flexible luminaires for tracks to produce accent lighting
Floodlights Lighting tools with a wide-beam light distribution
Object Eye-catching lighting effects for objects in the room and pictures
LED Powerful lamps with an extremely long life
