Unilever's ice cream brand Klondike has unveiled Klondike Kandy Bars in three varieties - Caramel & Peanuts, Fudge Krunch and Cookies & Cream.
The Caramel & Peanuts variant features vanilla ice cream topped with caramel in a milk chocolate flavored coating with peanuts, Fudge Krunch has chocolate ice cream topped with chocolate fudge in a milk chocolate flavored coating with rice crispy pieces.
The Cookies & Cream combines vanilla ice cream with dark chocolate cookie crunch topped with chocolate fudge, and is covered in a white chocolate flavored coating with dark chocolate cookie crunch.
Unilever North America refreshments vice president Alfie Vivian said, "Klondike Kandy Bars combine the iconic taste of Klondike bars with the rich flavor and crunchy bites of candy bars. They are sure to be the most irresistible new ice cream treats this summer."
The company is supporting the launch with 'The Best Ice Cream Bar Ever Conceived!' campaign and new TV and digital spots. It also partnered with CollegeHumor to create and produce a comedic video series.
Klondike bars portfolio includes The Original, HEATH, Krunch, REESE'S, Dark Chocolate, Mint Chocolate Chip, OREO, Double Chocolate, Caramel Pretzel, Rocky Road and Neapolitan.
