The square-shaped biscuit box is the first plastic packaging produced by the Weidenhammer Packaging Group in its British factory located in Bradford.
The Family Circle box is sealed with a plastic lid, which ensures aroma protection and optimum flavour. Both lid and container use IML technology for decoration, thus giving it a high-quality character with brilliant and appetising images of the biscuits.
"We have been preparing carefully for this significant step for almost a year," said Mike Winship, sales manager at Weidenhammer UK. "Family Circle biscuits rank among the most popular brands in the UK. Thus, the new box is an important reference product for us."
Source:
http://www.packagingnews.co.uk/news/weidenhammer-produces-its-first-plastic-pack-for-united-biscuits/
