Trade Resources Industry Knowledge Bormioli Rocco , a Top Selling Brand of Tableware Glass

Bormioli Rocco , a Top Selling Brand of Tableware Glass

To consumers, Bormioli Rocco, is a top selling brand of tableware glass. To the industry, it is a provider of food and beverage glass - for brands such as Nutella, Ferrero, Molinari Sambuca, Barilla, Amaretto di Saronno - and a major provider of cosmetics glass and plastic for brands such as Armani, L'Oreal, Bulgari and Clarins.

But the company's focus for growth is in pharmaceuticals glass. More than 900 qualified employees work at Bormioli Rocco B.U. Pharma, which has five manufacturing plants entirely dedicated to the pharma packaging production and six furnaces for moulded and tubular glass production.

R&D is the foundation of its commitment in the pharmaceutical industry, and at interpack in Hall 7A Stand D03, the Italian company is presenting its anti-counterfeit packaging, designed to ensure the highest level of product security and integrity, especially in the pharmaceutical industry.

This, the company states, is a new response to the growing problem of counterfeit drugs. A security taggant is incorporated in the packaging. It ensures full control of the drugs along the whole supply chain, customer safety and brand integrity, and does so at competitive costs compared to existing solutions.

The packaging (and thus the product) can be easily checked. A special laser pen shows a green light when security taggant is detected, revealing if the packaging is authentic or counterfeit and determining, therefore, if the drug is genuine or fake.

The solution can be incorporated into different types of packaging and offers different levels of customisation of the taggant.

Its performance is maximised, for example, when used on child-resistant closures, due to the combination of safety features in the closure.

Bormioli Rocco is also the maker of innovative Delta glass vials, providing cost savings as well as the superior performance demanded for freeze-drying and sterilisation processes. Its technology prevents delamination due to superior chemical resistance and internal surface homogeneity, and allows consistent aesthetic enhancement by maintaining optimal distribution of the glass.

Source: http://www.packagingnews.com.au/news/focus-on-interpack-is-your-brand-name-being-misused
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Focus on Interpack: Is Your Brand Name Being Misused?