For each act of friendship shared using #FriendshipisMagic or #FrienditForward, Hasbro will make a $1 donation to GenerationOn. Hasbro is set to celebrate this year’s International Day of Friendship (July 30th) with a special ...
Tags: Hasbro, My Little Pony, Walmart
Based in Dublin, Boulder has produced a number of award-winning series for Cartoon Network, Nickelodeon, Disney and the BBC, including Go Jetters and Danger Mouse. Hasbro has acquired the Irish animation company Boulder Media in its ...
Tags: Hasbro, Animation Studio Boulder
The sticker collection launch will be backed by a heavy-weight marketing campaign, including covermount sampling with the My Little Pony Magazine. Collectables company Panini has teamed with global toy maker Hasbro for the launch of a new ...
Tags: Hasbro, Panini, Pony stickers
A new interactive programme, Mission to Space is an online summer activity pack that encourages youngsters to explore space through a series of online building challenges. LEGO is marking a new chapter in its ongoing relationship with ...
Tags: LEGO, NASA, building challenge
The system of toy blocks encourages kids to make connections in order to control other toys, such as make a robot draw lines on paper, through the basics of coding. Google has joined the latest swathe of firms making headway in the fight ...
"Crowdfunding has helped to democratise the toy industry, meaning toy designers can now get their innovations to market despite limited contacts and knowledge." Heather Delaney, one of the world’s most influential crowdfunding PR ...
Tags: toy designers, crowdfunding
Entertainment and character licensing remains the largest category, accounting for $113.2 billion, or 45 per cent of the total global licensing market. Retail sales of licensed products have jumped a significant 4.2 per cent on the ...
Tags: International Licensing Industry, licensed merchandise
The consumer facing MadeForMums Toy Awards 2016 will 'celebrate the best children's toys at every age and stage from newborn to pre-teens'. Parenting website MadeForMums has launched its own set of toy awards. The consumer facing ...
Tags: MadeForMums, Toy Awards
The raft of new sets includes licensed titles from Studio Pets and The Simpsons as well as launches from fan favourites Wasgij and Falcon de Luxe. UK puzzle firm Jumbo Games has launched a raft of over 20 new adult jigsaw puzzles, ...
'We're looking to provide consumers with exciting, authentic gameplay experiences driven by real people and real moments and are thrilled to deliver the side-splitting Speak Out game this summer,'says Hasbro's Jonathan Berkowitz. Hasbro ...
Tags: Hasbro, Speak Out, gameplay experiences
Working with Asda's Wonky Veg project to raise funds for FareShare, Hasbro has launched an auction to buy the Wonky Mr Potato Head on eBay. Hasbro has created a Wonky Mr Potato Head to help raise awareness of food waste and raise money ...
Tags: Hasbro, FareShare, Wonky Mr Potato Head
Twozies is a line of little babies and pets who do everything together. Character Options' new girls' collectable line, Twozies, is launching in the UK in late August. Twozies is a line of little babies and pets who do everything ...
Hornby is attempting to make the business profitable again following a loss of £13.5 million in what it has said was a "difficult and disappointing year". Hornby has revealed its plans to cut the number of toys it makes in an effort ...
Tags: pre-tax loss, Hornby
'Spin Master has established a strong foundation in Central Eastern Europe and we're confident we will build a powerful presence in the region,' says Spin Master's Ben Gadbois. Spin Master has revealed plans to boost its operations in ...
Tags: Spin Master, Bunchems
The WellieWishers collection will be available from June 23rd through American Girl, which also boasts a line of garden-themed accessories. American Girl has unveiled its latest line of dolls in the form of its WellieWishers brand. The ...
Tags: WellieWishers, American Girl