Personal care brand H2O+ has had a makeover of its brand identity and packaging done by design agency Pearlfisher New York. H2O+ products are enriched with sea botanicals, said the company. Pearlfisher New York created a contemporary ...
Tags: H2O+, packaging, Pearlfisher
Design agency JDO has linked up with Heineken to create the brand identity for a new extension to its Zlatopramen beer The Czech Republic brand has launched Zlatopramen Zimni, a beer mixed with pear fruit juice and cinnamon spice and ...
Tags: Czech Republic brand, Zlatopramen Zimni, winterish nature of the drink
Spice maker McCormick & Co. is rolling out a new brand signature that will unify its various local products throughout Europe. The new branding is being introduced market-by-market and has already been implemented in the UK with the ...
Tags: Mccormick, Spice maker, local products, European brands
Xylem Inc. will launch a range of new wastewater solutions during the WEFTEC 2012 trade show in New Orleans. Among the highlights for Xylem during WEFTEC 2012 are the following: Xylem continues to grow its Analytics offering with the ...
Tags: Orleans, New, Wastewater, Solutions, WEFTEC
Mitsubishi is ditching its'family face'styling strategy,aiming to give next-generation models their own unique characters. The rejection of the four-point trapezoidal grille,mirrored between the current Lancer(above)and ASX,and outgoing ...
Tags: family face, Mitsubishi, brand identity, new Mirage
Monvera, a glass design firm, would now convert paper label design to a screen printed version that retains the existing brand identity, along with bottle etching. Monvera sales and marketing vice president Caitriona Anderson said the ...
Debenhams announced the launch of its multi-million pound Christmas TV advert – the retailer’s first since 2006. The announcement falls against a backdrop of strong full year results from Debenhams, including an increase in ...
Tags: Christmas campaign, Debenhams, Christmas TV advert, online sales
Brand design company Echo has created the brand identity and structural packaging of London-based Joe’s Tea Company, founded by Joe Kinch, a former tea supply chain manager. The design was inspired by traditional 'City of London ...
Tags: Tea, brand identity, structural packaging
China-based Luxury packaging business Leo Luxe has demonstrated its new brand identity in the UK market at Packaging Innovations show 2012 in London. Leo Luxe sales manager Cuan Callaghan said an increasing number of brand owners were ...
Tags: Luxury Packaging, packaging space, Packaging Innovations
How does Electra Bicycles turn a tidy profit marketing products to a nonenthusiast customer base the rest of the industry is largely content to ignore? Electra Marketing Director Elayne Fowler knows. But aside from a few tantalizing hints, ...
Tags: Electra Markets, Bicycles, bike geek
With few days left for Diwali,Indian apparel retailers are also looking up for good sales in the marriage season and the upcoming winter season. According to most of the apparel retailers in the country,customers are responding positively ...
Tags: Diwali, apparel retailers, marriage season, winter season
After two events held under the name of IFAT Entsorga,the leading trade fair for environmental technologies is returning to its original name of IFAT. Eugen Egetenmeir,Managing Director of Messe München GmbH,explains:"The name ...
HIGH POINT - In addition to unveiling a host of new rugs, Loloi is also introducing buyers to a new logo and a new branding campaign that it says underscores the company's ingenuity. With a tagline, "A Pattern of Distinction," and a ...
Tags: Loloi
Philips has launched the first-of-its-kind Lighting Experience Centre (LEC) in Singapore. Spread over 4,640 square feet, LEC demonstrates the application of light in various urban scenarios. The concept provides planners, architects and ...
Tags: LED Lighting
Splash, the international high street fashion brand for men and women reinforces its presence in Bangalore with the launch of the second store at Phoenix Market City, Whitefield. This marks the brand's seventh store in the country. ...