Dutch brewer Heineken has agreed to purchase 51.11% stake in Slovenian brewery Pivovarna Lasko in a deal that will value the company at around $237m. Heineken and Lasko's largest shareholder Bank Asset Management Company (DUTB) ...
Tags: Slovenian Brewer Lasko, Heineken
Aston Martin Racing (AMR) and Hanergy have agreed to extend their partnership in the UK to further develop the capability of solar panels equipped on Aston Martin GTE racing car roof. First announced in June last year, the partnership ...
Tags: Aston Martin, Solar Car Project
Vibram FiveFingers announced the details of its continued long-term partnership with Warrior Dash, a leading obstacle race series, for 2015. Warrior Dash, dubbed “The Battleground” by race organizers, ...
Icebug USA, a subsidiary of Icebug Sweden and the leader in traction footwear, announced the opening of its first official test center in North America at the world-class permanent obstacle course racing facility, Shale Hill Adventure Farm ...
Outside Television will join Dish’s Multi-Sport Pack of premium sports entertainment immediately, giving millions of active outside enthusiasts across the nation the opportunity to enjoy the popular action channel based on Outside ...
Effective thermal management that both protects and prolongs the life of race components has led European Le Mans Series GTE front-runners JMW Motorsport to extend its partnership with Zircotec. In addition to ceramic coating the exhaust, ...
Adidas and the Boston Athletic Association (B.A.A.), organizer of the Boston Marathon, announced the launch of the Boston Marathon RunBase in partnership with Marathon Sports, Inc. The Adidas exclusive community experience will open ...
New Balance announced its “Nobody Runs Like Boston.” campaign that is dedicated to its hometown city. The campaign highlights the brand’s unique running heritage that is synonymous with the city. The campaign features ...
Axalta Coating Systems and Penn State today jointly announced a partnership that will include an on-campus press event and special learning opportunities with Jeff Gordon and his team at Pocono Raceway. The program, designed to drive ...
L.L.Bean and Craft Sportswear North America announced a multi-year partnership with the U.S. Cross Country Ski Team and U.S. Nordic Combined Ski Team. As official supplier to the U.S. Ski Team, L.L.Bean will provide insulated outerwear ...
Tags: Sportswear, L.L.Bean, Craft Sportswear
Nathan Sports extended partnerships with four of the brand's elite runners Emily Harrison, Stephanie Howe, Michael Wardian and Ian Torrence. On the heels of last week's addition of Rob Krar, the 2013 and 2014 Utra Runner of the Year, to the ...
Tags: Nathan Sports, Utra Runner, Sporting Goods
Woodford Reserve, a bourbon brand, has unveiled its 2015 Kentucky Derby commemorative bottle, honoring this year’s 'Run for the Roses' in the US. The limited edition Woodford Reserve Kentucky Derby bottle features the artwork from ...
Tags: Woodford Reserve, alcohol brands, Food
Nathan Sports is once again partnering with select run-specialty retailers nationwide, on the brand's 2015 spring hydration campaign, “We Run on Water.” The campaign kicked off Friday, Mar. 20 the first ...
Tags: Nathan Sports, Hydration, Sporting Goods
Webber triumphed over 11 other children at the live Grand Final of the word game tournament, held at the Magic Circle. Ten-year-old Louis Webber of Woodside Junior School in Amersham, Buckinghamshire, has beaten 15,000 other primary ...
Coles says it will absorb price impact after cyclone wipes out Carnarvon banana crop Australian supermarket Coles has indicated it will offer assistance to banana growers in the Carnarvon region of Western Australia, after Cyclone ...
Tags: Coles, Cyclone Olwyn, Agriculture