Archer Daniels Midland (ADM) plans to showcase a wide range of farmer products and services designed to help attendees “keep their business on track” at the 63rd annual Farm Progress Show, Aug. 30 – Sept. 1, in Boone, ...
Tags: ADM, Farm Progress Show, a range of farmer products and services
A grand ceremony was held at the Beijing Convention Center on August 18, 2016 to celebrate the partnership between BYD Company Ltd. and the Beijing Environmental Sanitation Engineering Group Ltd., and launch the world’s first pure ...
BEIJING – Athletes and spectators aren’t seeing trash pile up at the venues where they are competing and cheering. Comlurb, Rio’s sanitation company, is using trucks equipped with Allison transmissions to efficiently ...
In July, Belgian Furniture Industry export association BelgoFurn embarked upon a trade mission to the UK to strengthen ties between suppliers and retailers. Led by BelgoFurn’s Bernard Deheegher, the manufacturer delegation, which ...
Tags: BelgoFurn, furniture industry
Some of you may be old enough to remember “The Amazing Kreskin”, a frequent guest with Johnny Carson on “The Tonight Show”. I met Kreskin at a trade show, where he attracted a huge, standing room only crowd to his ...
Tags: Johnny Carson, ESP, potential customers
The hardest part of exhibiting with trade show displays is getting people to come into your booth. No matter how great your product is; if no one sees it all of your efforts go to waste. The first step is to have a great display. TSNN ...
Tags: TSNN, eye-catching display, conversations
The 2016 South by Southwest (SXSW) conference is a wrap, but the marketing world is still buzzing about it. One of the most talked-about marketing masterpieces at this year’s SXSW was the astonishing installation of a 100-foot Ferris ...
Tags: SXSW, Coney Island, Ferris wheel
You have just started out in your job as a trade show coordinator or event manager; congratulations! Everything is new; a new company, new office space, and new, industry specific lingo to master. “What the heck is a pop-up? Can ...
Tags: office space, pop-up, convenient way
We are observing an emerging trend with exhibitors. More and more are moving away from having the generic candy dish to serving “real” food and offering beverages to their visitors at the booth. From something as simple as ...
What Is Digital Marketing? It seems like everywhere you go there is someone who is tasked with Digital Marketing. In fact, many people now have titles such as Digital Marketing Manager, Digital Marketing Operations Manager, and Manager ...
Tags: Digital Marketing, Wikipedia, umbrella term
In the trade show business, it’s all about measuring ROI, which is critical to any program. But what about your Pre-ROI? We all love to make a sale at the show or the few days after, but in many industries that just isn’t ...
Tags: Pre-ROI, branding materials, exhibit
Face to face trade shows, conferences and events have become the largest estimated share of a B2B marketers budget. Once you have determined trade show exhibiting is right for your company, here are the questions to ask to pinpoint your ...
Tags: B2B marketers, exhibiting, trade show
Is your company considering a custom design for a large trade show exhibit? It’s an important decision that should be approached as a process rather than a one-time event. You have to think long-term to successfully design an exhibit ...
Tags: trade show exhibit, one-time event, business relationship
FAO and WFP say law will greatly enhance worldwide efforts to combat hunger and rural poverty 25 July 2016, Rome - Leaders of two United Nations agencies fighting hunger worldwide have applauded new legislation in the United States ...
Tags: WFP, President Obama, rural poverty
CEO Carlos Ghosn announced that Renault Brazil is going to extend its SUV lineup with the Kwid, Captur and New Koleos joining the bestselling Renault Duster. He also outlined plans for the company’s future in the country during a ...
Tags: Renault, SUV lineup