Four hundred Dallas Cowboys edition Ford F-150s are ready to take to the gridiron – a touchdown for Ford and the Dallas Cowboys, and the ultimate ride for Texas football fans. Ford Dallas regional sales manager Greg Wood said: ...
Tags: Ford, Dallas Cowboys F-150
On 1 September 2016, Ajinomoto do Brasil Indústria e Comércio de Alimentos, a consolidated subsidiary of Ajinomoto will begin sales in Brazil of amino VITAL GOLD, an amino acid supplement that can efficiently replenish the ...
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BEIJING – Athletes and spectators aren’t seeing trash pile up at the venues where they are competing and cheering. Comlurb, Rio’s sanitation company, is using trucks equipped with Allison transmissions to efficiently ...
Despite all the negative press that the Olympic Games have received, I can’t resist the draw of the drama, and hope, that they generate – from the spectacle of the opening ceremony to the dedication of the athletes and the ...
PowerBar, the original energy bar, is introducing new Clean Whey Protein Bars and Clean Whey Protein Drinks to its rapidly evolving portfolio of real and energizing foods. In response to consumer requests for cleaner ingredient labels, ...
Tags: Protein Bars, Protein Drinks
The Netherland-based companies have formed a consortium to develop protein-rich foods amid growing demand for the products. The four firms in the consortium include NIZO food research, RoyalFrieslandCampina, Ruitenberg Ingredients and ...
Coca-Cola South Pacific has launched its Powerade 2016 Rio Olympics marketing campaign. Powerade first debuted at the 1992 Barcelona Olympics and has a 24 year cross-promotional relationship with the Olympic Games. The ...
Tags: Coca-Cola, Rio Olympics
Riddell, Inc., developer of protective sports equipment, apparel and related accessories, filed lawsuits against Schutt Sports, Inc. and Xenith, LLC claiming both helmet manufacturers are infringing several patents covering Riddell’s ...
Tags: Riddell, Protective sports equipment, Schutt Sports, Xenith LLC
Under Armour Inc. will become the official outfitter of New Mexico State University, beginning July 1, 2016. As part of the multi-year agreement, Under Armour will provide on-field and training gear for 16 Aggie varsity sports. ...
Under Armour formed a multi-year partnership with the Southampton Football Club, the English soccer club that competes in the Premier League. The following are the six key pledges that Southampton FC and Under Armour plan to deliver over ...
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HanesBrands has agreed to acquire the privately held Italian company Champion Europe, which owns the trademark for the Champion brand in Europe, the Middle East and Africa, in an all-cash transaction. The purchase price will be 10 times ...
Tags: Champion Europe, Hanesbrands, EBITDA
McDavid and Shock Doctor, two leading athletic protection providers, signed their first dual-brand athlete ambassador, 2015 NBA Champion Harrison Barnes. In his new role as global athlete ambassador, Barnes will exclusively wear ...
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Mizuno USA, a leader in sports footwear, apparel and equipment, promoted Mark M. O'Brien from vice president of brand management & marketing to a newly created position of Chief Operating Officer. O'Brien will lead business strategy ...
Tags: Mizuno USA, Sports footwear, Mark M.O'Brien, Chief Operating Officer
PowerBar has introduced new reduced sugar ProteinPlus 20g bars and Simple Fruit energy food for athletes. PowerBar ProteinPlus 20g bars are available in lemon poppy seed and chocolate peanut butter flavors. It offers 20g of protein, 3g ...
Tags: PowerBar, Athletes, Food Products
Bed manufacturer Sealy is to sponsor weightlifting champion Zoe Smith as she trains to qualify for the XXXI Olympic Games in Rio de Janeiro this summer. Zoe will be the main star of Sealy's World of Sport campaign, promoting the ...
Tags: Sealy, Bed manufacturers, Weightlifting champion, Zoe Smith