Prestone Products' new advanced, patent-pending Triple Seal Protection Stop Leak family of products help eliminate expensive consumer auto repairs to radiators, head gaskets and engine blocks. While each product is a slightly different ...
Tags: Prestone, Package Design, Tricorbraun
McCann’s Irish Oatmeal has launched its redesigned website that incorporates a whole new brand look and layout structured to enhance the consumer experience. The redesigned website includes new features such as: simplified ...
Tags: McCann, Irish Oatmeal, Consumer experience
Ford and Spotify have come together to create a new entertainment experience for FordPass members. Ford is introducing FordPass - a mobility platform that can reimagine the relationship between automakers and car owners. The mobility ...
Tags: Ford And Spofiy, FordPass, Entertainment Experience, Mobility platform
Ibotta, the mobile shopping app that pays consumers cash back on their everyday purchases, has announced a preferred partnership with Anheuser-Busch to offer beer shoppers cash-back rebates on Anheuser-Busch products through the Ibotta app. ...
Tags: Ibotta, Anheuser-Busch, Rebates, Mobile shopping app
It was a full house for the Packaging Council of Australia's Australian Packaging Design Awards presentation in Melbourne on 12 November. Brand owners, pack designers and packaging suppliers involved in the design projects selected as ...
Tags: Packaging Design
The electronic smart packaging market will grow rapidly to $1.45 billion within 10 years, according to new projections. Researcher IDTechEx said an ageing population and changing lifestyles would mean greater demand for packages that ...
Tags: Smart Packaging, packaging
Printpack, a manufacturer of flexible and specialty rigid packaging based in Atlanta, USA, has released a new way for brands to engage with consumers involving 'invisible' graphics that get revealed when exposed to sunlight. PKN saw the ...
Tags: Flexible Packaging, Printpack
OffTheScale (OTS), a new fitness platform being promoted by celebrity fitness trainer and author Jay Cardiello, will be powered by Garmin's Vivofit II fitness tracker. OffTheScale provides a Garmin wearable device to each of its ...
Tags: Garmin wearable device, fitness platform, wearable device
Belgium-based Martens Brouwerij has launched a new beer brand using digitally printed PET bottles which come to life using a smartphone app. Called Dagschotel, the brand features the faces of several Belgian TV actors. When the app ...
Birla Cellulose, which had recently launched Liva, hosted the Liva Partner Conclave 2015 in Jaipur in collaboration with the Garment Exporters Association of Rajasthan. “The focus was on the Liva Spring/Summer 2016 collection, ...
Tags: ethnic garments, skirts, kurtis
Licor 43, the leading Spanish liqueur is set to lead the way in alcohol marketing as it is the first liqueur to launch a fully immersive consumer experience using a virtual reality headset. Inspired by Licor 43's latest TV campaign the ...
Tags: Spanish liqueur, headsets
Pact Group has been given the 2015 World Dairy Innovation Award for the Murray Goulburn Flip Top Cream Cap. Also known as the Easy Pour and Seal Lid, it was the clear winner in the Best Dairy Packaging Innovation category. Developed ...
Tags: Pact Group, 2015 World Dairy Innovation Award, Dairy Packaging
Sidel said a holistic approach to package design needs to be applied at the beginning of any development project, taking into account brand goals, production capabilities, distribution and storage conditions, among other critical factors. ...
Tags: Sidel, package design
Flexible packaging producer Ampac has launched a commercial stand-up pouch using the QuickZip closure that features the Aplix fastener system. An alternative closure to the conventional press-to-close zipper, QuickZip uses a zipper ...
Tags: Flexible packaging, Ampac, QuickZip
Embossed, plain and printed flexible films manufacturer Skymark has developed a new packaging format for its range of Andrex toilet tissue along with Kimberly-Clark. Skymark used blown extrusion and printing technologies to enhance the ...