Hamleys' Regent Street store is celebrating the launch of Mega Bloks Barbie this weekend. A launch event will take place on Saturday, March 9th, complete with window and in-store displays, a real-life Barbie posing for photos and signing ...
Mega Brands UK has announced that Kerry Rimmer will be joining its team. Rimmer will start work on January 28th as General National Accounts Manager responsible for the UK Sales team. Reporting directly to Dave Martin (vice president, ...
Tags: Mega Brands, trade marketing, Design department, Toys industry
Surprise acquisitions,top level exec changes,retail casualties and the London 2012 effect,the continued dominance of LEGO and Moshi Monsters in-store–not to mention some eye-watering charity challenges…the toy business has ...
Tags: acquisitions, LEGO, Moshi Monsters, Mookie Toys
Starting September 2012, Shiseido will launch Za (pronounced "zee-ei") in the Japanese market. Za is a skincare and makeup brand currently offered in the Asian market for women in their 20s as one of the Global Mega-Brands strategically ...
Tags: Shiseido, japanese market, masstige brand