Performance footwear, apparel and equipment maker Under Armour and the America's National Basketball Association (NBA) have announced a multiyear global partnership that makes Under Armour the title partner of the NBA Draft Combine and ...
The National Basketball Association (NBA) and sports footwear major Nike have announced an eight-year global merchandising and marketing partnership that will make Nike the official oncourt apparel provider beginning with the 2017-18 NBA ...
Tags: sports footwear, Nike
Chinese sports brands plan to invest more in overseas market.Guirenniao Sportswear Co, the Chinese sports apparel maker, hopes to have a tie-up with Best of You Sports SA, also known as BOY, to develop new business opportunities in the ...
San Diego Sport Innovators (SDSI), a non-profit business accelerator focused on growing sports and active lifestyle companies, is now a free-standing organization independent from its parent company Connect, which focuses on the technology ...
Tags: SDSI, NBA, Sporting Goods
Majestic Athletic and Major League Baseball Properties have reached an extension of their contract that makes Majestic the official on-field uniform of MLB through 2019. Through the new agreement, Majestic will retain exclusive rights to ...
Tags: Majestic Athletic, markets, Sporting Goods
The 2015 International CES® will feature Hollywood stars, TV personalities, professional athletes and musical icons promoting the latest innovations revolutionizing the ways consumers live, work, play, connect and access information. ...
Tags: 2015 CES, Hollywood Stars, TV Personalities
ICER Brands, a leading apparel marketer, manufacturer, and multi-tier distributor of fashion clothes, has chosen the enterprise software solution by Simparel, a leading developer and marketer of next-generation business solutions for ...
The Consumer Electronics Association (CEA)® today announced that “Shark Tank” will host an open call for entrepreneurs who wish to appear on “Shark Tank” on January 8 at the 2015 International CES®. The open ...
Tags: 2015 CES, Shark Tank, Consumer Electronics
The German-based international sportswear brand Adidas has recently unveiled the uniforms for the athletes of the American professional basketball league National Basketball Association (NBA). The label, which is the official outfitter ...
Tags: NBA All-Star Game, Adidas, Apparel
Zamst, a leader in high-performance sports protective equipment, has renewed its worldwide endorsement deal with professional basketball star Stephen Curry. Considered to be one of today’s best basketball players, Curry has has ...
Tags: Endorsement Deal, Sporting Goods
The National Basketball Association (NBA) and Crunch Pak, the fresh sliced apples specialist, are teaming up to offer NBA fans a new, healthy snacking option, and the result is a slam dunk! The new product, called NBA Fit Snackers, ...
MJ played his last NBA game more than a decade ago in 2003, but his star appeal among today’s young basketball consumers is widening the athletic footwear silhouette’s popularity and pushing Nike’s segment dominance into ...
Tags: Jordan, Nike Basketball
Former Asics America senoir executive Jim Monahan is president of 361º USA, based in Irive, CA, that will distribute the Chinese brand in the US and Canda. Select retailers will begin selling a variety of athletic and lifestyle ...
Tags: sports brand
According to a report from ESPN.com, Under Armour has offered Kevin Durant, the Oklahoma City Thunder superstar forward, a 10-year endorsement package worth between $265 million and $285 million. The deal also reportedly includes Under ...
Tags: Under Armour, Kevin Durant, Sporting Goods
Dick's Sporting Goods is planning a three-day grand opening celebration, Friday, July 25 through Sunday, July 27, at its new South Park Mall location (2310 S.W. Military Drive) in San Antonio. Dick's will host several giveaways, ...
Tags: Dick's Sporting Goods, Opening Celebration, Sporting Goods