She will be responsible for the marketing and PR activity across Bladez's growing portfolio of licenses, with focus on driving awareness of the firm's new preschool range. Bladez Toyz has appointed former Bandai executive Vicki ...
Nine Dragons Paper announced the audited consolidated results of the company and its subsidiaries for the year ended 30 June 2016. The Board has declared and approved a final dividend of RMB 8 cents per share, and special dividend of RMB ...
Tags: Nine Dragons Paper, annual results
The success of the product has been attributed to a comprehensive marketing campaign put in place by Brainstorm at the start of the year. Educational toy specialist has labeled the success of its line of animated StikBots as nothing short ...
Tags: Brainstorm, StikBots, TV campaign
The firm is the latest big name to get on board with a total take over of the adult gaming night taking place n London's West End this October 6th. John Adams is gearing up to celebrate the silliness of classic gaming with an exclusive ...
Tags: John Adams, Board Game Club, Rummikub
The game developer will be bringing two of its latest releases to showcase at the family event that takes place at EventCity in Manchester this October 29th to 30th. Video game publisher Bandai Namco Entertainment UK is the latest big ...
Tags: Bandai Namco, Digital Kids Show
''He collectables market is a popular one, so it's key that all of our marketing activity gives Oddbods significant stand out,'' says Golden Bear's Katherine Pierce. As part of its campaign strategy to promote its children's collectables ...
Tags: Golden Bear, Oddbods
The show continues to gain momentum across Europe, a territory in which ITV believes it has the potential to become one of the most popular boys's properties. ITV Studios Global Entertainment has detailed its plans to launch Thunderbirds ...
Tags: ITVS GE, Thunderbirds Are Go
What Is Digital Marketing? It seems like everywhere you go there is someone who is tasked with Digital Marketing. In fact, many people now have titles such as Digital Marketing Manager, Digital Marketing Operations Manager, and Manager ...
Tags: Digital Marketing, Wikipedia, umbrella term
Despite all the negative press that the Olympic Games have received, I can’t resist the draw of the drama, and hope, that they generate – from the spectacle of the opening ceremony to the dedication of the athletes and the ...
"Crowdfunding has helped to democratise the toy industry, meaning toy designers can now get their innovations to market despite limited contacts and knowledge." Heather Delaney, one of the world’s most influential crowdfunding PR ...
Tags: toy designers, crowdfunding
New online hub has launched to celebrate the arrival of Mattel's Code-a-Pillar. Fisher-Price has kicked off its extensive marketing push to support the launch of its new Code-a-Pillar with the introduction of an online pre-school ...
Tags: Code-a-Pillar, Fisher-Price
A luxury homeware, interior accessories and gifts brand has undergone a complete rebrand to take the business to the next level following increased demand for high quality leather and cowhide products. Howat & Hutchinson, previously known ...
Tags: homeware, luxury leather
Held in association with Women In Toys, this year's event takes place on July 21st, 2016 at the Soho Hotel, London, UK. You only have until the end of play today to nominate yourself or a colleague for this year's Women of the Year ...
S+L Communications, the LA-based fashion and sports pr agency currently representing Blundstone, Laird Apparel, Cienta and Tsukihoshi, has been acquired by Santy, a full-service, integrated marketing communications firm based in Scottsdale, ...
Tags: S+L, Acquisition
Kirsty’s and Kids’ Kitchen has appointed Cheshire based PR and marketing specialists, The Source Partnership, to help drive sales and boost market share in the sector. The six figure budget will include both online and offline ...
Tags: Kirsty's and Kids'Kitchen, Appointment, PR, The Source Partnership