''This raises questions about whether pre-school parents might be reinforcing gender divisions with their spending behaviour," said Childwise research manager, Jenny Ehren. Parents of pre-schoolers spend an average of around £117 ...
Winners included the likes of Character Options, Ravensburger, Trends UK and Golden Bear. The winners of this year’s Practical Pre-school and Primary Teacher Update Awards have been revealed today. Taking place at a ceremony in ...
Tags: Practical Pre-school Awards, Primary Teacher Update Awards
In her new position, Rollings will be responsible for the growth of properties including Peppa Pig and PJ Masks. Entertainment One (eOne) has appointed a new head of UK licensing for eOne Family and eOne Licensing, in the form of Katie ...
Tags: Katie Rollings, Entertainment One, Peppa Pig, PJ Masks
The firm's 123 Take Along Ship was awarded with the Consumer Choice and Silver titles in the Toddler Toy category. Playmobil has scooped two gongs at this year’s Mumii’s Best Baby & Toddler Gear Awards 2016, thanks to its 123 ...
Tags: Playmobil, 123 Take Along Ship
The second store is also based in Norfolk, close to the retailer's original store. Norfolk-based toy store, Langleys Toys, has revealed it is opening a second store specialising in pre-school toys and games. Dubbed Little Langleys, the ...
Golden Bear's MD sheds some light on the origins of the firm's latest brand, Sleep Tight All Night, and explains why more firm should create their own IP. The vast majority of Golden Bear’s revenue comes from licensed pre-school ...
“We already have a great relationship with Jumbo, and we are looking forward to seeing the Bob range launch at retail this September." Jumbo Games has signed a deal with Mattel to produce a range of children’s jigsaw puzzles ...
Tags: Jumbo Games, Toys
New online hub has launched to celebrate the arrival of Mattel's Code-a-Pillar. Fisher-Price has kicked off its extensive marketing push to support the launch of its new Code-a-Pillar with the introduction of an online pre-school ...
Tags: Code-a-Pillar, Fisher-Price
The line launches with two devices, one for pre-school children and one for kids in the first years of primary school. LeapFrog has unveiled its new interactive learning system, LeapStart, an activity book concept designed to help kids ...
After a strong 2015 in pre-school , the company has debuted its new baby line spanning plush and ride-ons. Clementoni is putting a strong focus on the infant and pre-school market with new additions to its Baby Clementoni line. With a ...
Tags: Clementoni, pre-school market
The company has billed the launch of its Newborn range as "he final piece of the Little Tikes puzzle" and believes the range of pram and tummy-time toys will secure its place in the burgeoning pre-school market. Little Tikes has ...
Tags: Toys, Little tikes, New-born range, Pre-School
With more than 37 years of experience in the industry, Schaden joins the company as its new executive VP of sales. Alex Brands has revealed that toy industry veteran Chris Schaden will be joining the company as its new executive VP of ...
Tags: Alex Brands, Appointments, Chris Schaden
Toy suppliers can enter the Toys and Games, Outdoor Toys and Creative Play categories. This year's Practical Pre-School Awards is now open for entries. Hosted by Practical Pre-School Magazine, the Awards celebrates products aimed at ...
16 new LEGO DUPLO sets will hit the shelves this year. LEGO is bolstering its DUPLO line this year, with 16 new sets set to hit shelves in 2016. The new line, designed for small hands, have been designed to stimulate creativity, ...
Following double digit growth in the UK last year, the outdoor brand is bringing new innovation to the pre-school market as it eyes further success in the sector. Re:creation has its sights firmly set on ‘significant growth’ ...
Tags: Re:Creation, Pre-school, Razor junior