Sonoco renames all facilities of the former Weidenhammer Packaging Group (WPG). As of January 1st 2016, former Weidenhammer plants and branches will operate under the name Sonoco Consumer Products Europe. This step completes the ...
Tags: Sonoco, composite cans, plastics packaging
Rebranding on March 4th as Hotel Jen Upper East Beijing, Traders Hotel Upper East Beijing marks the first property in mainland China to adopt the new Hotel Jen brand by Shangri-La International Hotel Management Ltd. Catering to a new ...
Tags: Hotel JEN, Rebranding, mainland China
UK-based food company Petrow Food Group has opened an 80,000ft2 factory and warehouse facility in Haverhill, Sufflok. The company has invested more than £4m to build the facility in a 7.2 acre site which was originally built for ...
Tags: Petrow Food Group, nut products, dried fruit, coconut
Leading U.S. LED manufacturer Cree announced earlier this month, it will be rebranding its power and RF business as Wolfspeed. In an exclusive interview with LEDinside analyst and assistant manager Joanne Wu, Cree co-founder and CTO John ...
Tags: Cree, Wolfspeed, RF and power business, Market Branding
Mediterranean Greek cuisine products manufacturer Gaea has launched its new rebranded olive oil and olive snack pack collection. The exclusive line of extra virgin olive oils and on-the-go snack packs were crafted to allow the everyday ...
Tags: cuisine products, olive oil, olive snack pack collection
Scholle Chemical has announced the launch of a major rebranding effort and will now be known as Alchemix Corporation. For nearly 70 years, the Scholle Chemical business has been a mainstay in nitrocellulose solutions, specialty chemical ...
Tags: Adhesives, Chemical business, Construction
Pasty maker Warrens Bakery has secured funding from Santander UK to rebrand and expand its retail activities in the West Country and beyond. The £1.6m funding from Santander's Breakthrough Programme will be used in the refurbishment ...
Tags: cakes, scones, sweet bakery products, Agriculture
Blizzard Entertainment could be forced to change the name of its upcoming shooter Overwatch due to trademark issues. Overwatch, the upcoming shooter from Blizzard, could face a name change in the future, over issues with the Overwatch ...
Tags: Blizzard, Consumer Electronics, UPSTO
This is one of the new advertisements that will launch in February as part of the rebranding of Chamilia. It was designed to tell the story of real women and the connection between their jewelry and life experiences, Swarovski said. ...
Tags: life experiences, jewelry, Arts
Nike Inc. is rebranding Nike ACG (All Conditions Gear), its extreme-weather sub-brand launched in 2009, to NikeLab ACG with a greater focus on urban markets. “Nike ACG is reborn as NikeLab ACG in 2014 to deliver sport utility for ...
Tags: Nike, All Conditions Gear
US-based Barnard Griffin Winery has launched label and packaging design that had featured tulips. As a winemaker having the last name "Griffin" there was a missed branding opportunity - thus the selection of the griffin for their ...
Tags: Label, Packaging, Agriculture
Major furniture supplier Furniture Link International, owner of the UK brand Wilkinsons Furniture, has rebranded its business to VIDA Living. Group MD Niall Wogan says: “As we were able to more clearly define our business and its ...
Tags: Wilkinsons Furniture, VIDA Living, Furniture
Warren, the UK's leading independent cartonboard and graphical board and paper stockist, has announced that its new converting facility is now fully operational and at full capacity, with the potential to increase its capacity further with ...
Tags: Converting Facility, Office
Wine Tasting Network, the premier e-tailer offering an expansive selection of wine and related gifts, announced today that it is re-launching and rebranding WineTasting.com in conjunction with a multi-channel social and digital consumer ...
Tags: Wine Tasting Network, Winetasting.Com, Food
GCR Tire & Service has a new logo. Bridgestone Americas Tire Operations LLC (BATO) has rebranded its GCR Tires & Service division. Under the new brand, GCR is standardizing the commercial tire service experience across all of its U.S. ...
Tags: Bridgestone, GCR, Auto Parts