In response to the Greenpeace Detox campaign, German sports brand Puma has unveiled an action plan for the elimination of polyfluorinated chemicals (PFCs) from its supply chain. Alongside, Puma which also retails sportswear has set key ...
Tags: Detox campaign, polyfluorinated chemicals, supply chain, Apparel
Former Asics America senoir executive Jim Monahan is president of 361º USA, based in Irive, CA, that will distribute the Chinese brand in the US and Canda. Select retailers will begin selling a variety of athletic and lifestyle ...
Tags: sports brand
A transformation plan initiated in 2012, has not helped Li Ning Company Limited wipe out losses from its balance sheet, instead losses multiplied in the results announced for the first six months of 2014. Loss at Li Ning, one of the ...
Tags: Loss, Apparel, Accessories
Manchester United has reached a ten year agreement with Adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of 50 million, subject to certain adjustments, beginning with the 2015/2016 campaign. ...
Tags: agreement, Adidas, Sporting Goods
adidas and Manchester United announced an Official Partnership, bringing together two of the leading brands in football. Starting with the 2015/2016 season, adidas will become the global Technical Sponsor and Official Licensing Partner of ...
Tags: Adidas, Apparel, Accessories
On the field of play, adidas outperformed all competitors: adidas outfitted yesterday's two finalists, World Champion Germany and runner-up Argentina, and is also the partner of adidas Golden Ball winner Leo Messi, adidas Golden Boot winner ...
Sports brand adidas announced a new roadmap towards the elimination of hazardous chemicals from its products and supply chain. In collaboration with Greenpeace's Detox campaign, the official World Cup sponsor has laid out a credible plan ...
Performance and passion are two key concepts that play a starring role on the Eurojersey booth. This display area has a circular architectural structure with an exciting innovation - an entry area entirely taken up by an LED wall that will ...
Tags: LED wall, Eurojersey
Animal, the UK’s leading action sports lifestyle brand has announced the launch of their new website. The brand site has been re-designed and is now fully responsive, operating across iPads and mobile phones as well as computers. ...
Tags: lifestyle brand, Sports Brand
Fleet Feet, Incorporated announced that John Long will convert his Minneapolis-based Marathon Sports Run/Walk store to a Fleet Feet Sports franchise. Long is a veteran running store owner and industry leader. This will allow Long to tap ...
Tags: Sporting Goods, Recreation
Li Ning Company Limited, one of the leading sports brand companies in China, announced its results for the year ended 31 December 2013. Revenue amounted to RMB5,824 million, representing a year-on-year decrease of 12.8%, mainly due to ...
Tags: Li Ning, sports brand, sportswear
With its mission of becoming the Fastest Sports Brand in the World, Sports Company PUMA announces personnel changes in two key areas of business to further strengthen its operations functions and make processes faster and more efficient. ...
Bauer Performance Sports Ltd. entered into a definitive agreement to acquire the Easton Baseball/Softball business for US $330 million in an all-cash transaction, subject to a working capital adjustment. Easton-Bell Sports also indicated ...
Nike and the U.S. Soccer Federation have announced a renewal of their partnership, that will see the world’s leading sports brand design and create the kits for men and women’s United States teams at every level for nine more ...
Sports company PUMA has appointed advertising agency JWT New York as its lead creative agency. Effective immediately, JWT will assume a leadership position over all PUMA advertising and creative on a global basis, with reach across North ...
Tags: Apparel, Accessories, Puma