Several smartphone launches are imminent, including next Tuesday's Verizon Wireless event in New York City to unveil what the carrier's calling "the next generation of one of their most popular family of devices." Other smartphones ...
Tags: Computer Products, phone, smartphone
The latest on-pack promotional campaign for Mexico's "king of chocolate" has turned to gold using Supastrip VDP tear ctape from packaging solutions provider Payne. The variable data printed tear tape was used to promote the unique codes ...
Tags: Chocolate Bar, Nestle, Unwraps
Dorel CEO and president Martin Schwartz told shareholders at the company's annual meeting Thursday morning that despite the slow start to the year—which he attributed to bad weather that persisted through April—he remains ...
Tags: Transportation
Mattel's Matchbox brand is celebrating its 60th anniversary with a new TV advertisement. Matchbox has also launched an iconic, collectable 24 die-cast car collection to commemorate the brand's milestone, each of which comes with a ...
Carte Blanche Group is ramping up its marketing activity for the Tatty Teddy and My Blue Nose Friends toy range, teaming up with kids' online swapping and trading community, Swapit. An online campaign will run from Easter for six weeks, ...
Tags: Carte Blanche, Toys
The new Horrible Histories toy range heads in to battle with a TV advertising campaign from Saturday, March 23rd. For the first time ever, the popular history book series for children launches its new toy range, already voted 'Best New ...
Tobar has landed an exclusive deal with Zuru to become the sole distributor of Robo Fish in the UK and Ireland. Robo Fish launched in Australia in July 2012, and so far over three million have been sold worldwide across markets including ...
Tags: toys, toys market, toys industry
Brainstorm is backing Aqua Dragons with its largest ever product marketing spend. The firm planned to market the new creature kits on TV in autumn, but due to strong trade response it has brought its activities forwards. A heavyweight ...
Tags: toy, Aqua Dragons
Associated British Foods has added to its Allinson bakery line in the UK in addition to launching a GBP1m (US$1.6m) marketing campaign, which includes the first TV ad for the brand for a decade. The new line, launched yesterday (4 ...
Retail and supplier seasonal marketing spends are up year-on-year. Two thirds of toy firms surveyed by ToyNews say they’re spending more on marketing their products for Christmas. Some 66 per cent of firms have a higher ...
Tags: Toy firms, Christmas, Toy, toy retailers
Microsoft officials on Thursday demonstrated that the vendor's new Surface tablet can withstand a fall from several feet onto a carpeted floor and is strong enough to be used as a skateboard. Steven Sinofsky, the president of ...
Tags: Microsoft, Surface tablet, carpeted floor, skateboard
We are in the season of festivities, with many celebrations for the holidays and New Year's. But the sobering reality is that it's also a time of year when many people die on our roads due to drunk driving. In 2011, 9,878 people were ...
Tags: drunk driving, driving skill, fatalities, transport
Mars Inc's Wrigley is to relaunch its Skittles confectionery brand in the UK in the New Year with a range re-design and an extra product. The GBP5m relaunch will see the company launch a Skittles Confused variant, whereby the colour of ...
Tags: Mars Inc, new product, Skittles, food industry
Weetabix has had its second UK television advert banned in the last month by the country's advertising watchdog. The advert for its namesake Weetabix cereal, which was broadcast in July 2011, showed a family having breakfast and comparing ...
Tags: country's advertising watchdog, ASA, advert
US-based Wrigley has re-launched its fruit confectionery brand Skittles with £5m investment. Wrigley confections business unit director Matt Austin said that 10 million Skittles were being consumed every day, and the re-launch would ...
Tags: fruit confectionery, new packaging format, rainbow flipped upside-down