The initial line will consist of customisable Beyblade Burst tops with interchangeable components, plus a Beyblade Burst Beystadium and Beyblade Burst Epic Rivals Battle Set. Hasbro has teamed up with Sunrights and d-rights Inc to launch ...
Tags: Hasbro, Beyblade Burst toy line, digital app
Disney's Rogue One: A Star Wars Story is predicted to be a big driver for toy sales this Christmas period. Star Wars, Doc McStufins and Barbie have all topped the list of US retail giant Walmart’s top toy picks for Christmas 2016. ...
''Partnering with a top retailer like Toys R Us allows us to meet our customers where and when they want to shop,''says American Girl's Katy Dickson. American Girl is set to launch a series of shop-in-shops thanks to its new partnership ...
Tags: American Girl, Toys R Us, shop-in-shops
From September 1st, Teed-Murch will oversee the operations and business activities for the company's Toys R Us and Babies R Us stores and e-commerce channel in Canada. Toy retail giant Toys R Us has appointed Melanie Teed-Murch as ...
Tags: Toys R Us, Melanie Teed-Murch, appointment
The Crayola Bus Tour will stop at various retailers across the country as the popular children's arts and craft brand celebrates '100 years of colour'. Crowds of over 500 members of the public have already stepped aboard an exclusive ...
British start-up company launched four years ago, specialising in sports themed toys for babies. British start-up Little Sport Star has signed a deal to brings its line of sports toys to Toys R Us in the States. The company, founded ...
Tags: Little Sport Star, Toys R Us, sports toys
The deal will see the toy giant sponsor Masha and the Bear everyday on Cartoonito until September 16th this year. Cartoonito and Simba Smoby have teamed up with children’s retailer Toys R Us to promote the channel’s hit ...
Tags: Cartoonito, Toys R Us, Masha and The Bear
The show continues to gain momentum across Europe, a territory in which ITV believes it has the potential to become one of the most popular boys's properties. ITV Studios Global Entertainment has detailed its plans to launch Thunderbirds ...
Tags: ITVS GE, Thunderbirds Are Go
For each act of friendship shared using #FriendshipisMagic or #FrienditForward, Hasbro will make a $1 donation to GenerationOn. Hasbro is set to celebrate this year’s International Day of Friendship (July 30th) with a special ...
Tags: Hasbro, My Little Pony, Walmart
"We are pleased to have reached an agreement to refinance our debt. This represents a significant step in our efforts to create a strong financial foundation and pursue long-term growth." Toys R Us has reached an agreement with ...
The full line debuts at Toys R Us stores across the US before heading to mass retailers coinciding with the release of the film this month. Jakks Pacific has launched a full line of collectable figures and role-play items based on the ...
Tags: Universal Pictures, Jakks Pacific, World of Warcraft, Warcraft
Members of the ToyNews Retail Advisory Board have united in the belief that the attitudes of the world's major toy suppliers towards the UK's indie scene need addressing before they become too marginalised With talk of big name mergers ...
The two-week campaign will air across a range of kids' TV channels until April 3rd 2016. Mardles, the stickers that come to life using a free smartphone or tablet app, is set to make its TV advertising debut this Easter. The two-week ...
The line includes popular characters from the American Girl's Girl of the Year range including Grace, Isabelle, Saige, McKenna and Nicki. Mattel’s leading American Girl brand has made its first move into the construction toy ...
Tags: Mattel, Mega Bloks, American Girl
The collection will allow kids to create and build their own Shopkins scenes for their figures. The Shopkins range is expanding even further with the latest release of the construction line Kinstructions from Trends UK. The collection ...
Tags: Trends UK, Construction, Shopkins, Kinstructions