US-based food company General Mills is launching a new breakfast cereal in collaboration with Warner Bros. inspired by comic superheroes Batman and Superman. The new breakfast cereals, Batman Chocolate Strawberry and Superman Caramel ...
Tags: General Mills, Breakfast Cereal
With brands such as Back to the Future and Wizard of Oz available through the new toys to life title, retailers are rejoicing at the potential new channels it is opening up. LEGO Dimensions will mark another success for the brand at ...
Tags: Lego, Toy Retailers
DC Entertainment is launching a series of animated movies and shorts inspired by Mattel and Fisher-Price's popular toy lines. DC Entertainment is to launch a series of animated movies based on its popular Justice League toy lines from ...
Tags: toy lines, companion app, Toys
Play-sets including The Mummy Museum Mystery, the Haunted Lighthouse and the Mystery Mansion, plus character figures planned. The LEGO Group and Warner Bros. Consumer Products have confirmed a partnership to develop a collection of LEGO ...
Three films in the running for the award. Warner Bros' The LEGO Movie has been nominated for Best Animated Film at this year's BAFTAs. The film will be going up against Disney's Big Hero 6 and Laika's The Boxtrolls. The LEGO Movie was ...
Tags: LEGO Movie, Toys
"It was fantastic and it did suprise me," CEO Jorgen Von Knudstorp told ToyNews. The success of The LEGO Movie came as a suprise to the toy firm's CEO Jørgen Von Knudstorp, who felt it "edgier that what I had expected." The LEGO ...
Tags: LEGO Movie, Toys
The Consumer Electronics Association (CEA) ® today announced that CBS Corporation President and CEO Leslie Moonves will serve as Brand Matters keynoter at the 2015 International CES®. The session will include an exclusive interview ...
Tags: 2015 CES, top media, Consumer Electronics
Pacific Sunwear of California, Inc. (PacSun), a leading specialty retailer, has appointed Amber Fredman-Tarshis as its senior vice president and chief marketing officer. In her role, Fredman-Tarshis will work closely with the ...
Tags: Pacific Sunwear, Senior VP&CEO, Apparel
The sportswear and casualwear company Perry Ellis International (PEI) has entered into a license agreement with the New York City-based lingerie specialist Undergirl granting rights to design and distribute intimatewear under the ...
Tags: innerwear collection, Apparel
Fancy an afternoon at The Dorchester Hotel, honouring the great and the good in the pre-school sector? Have you got your ticket to next month's Progressive Preschool Awards? No? Why not? No matter, there's still time, but you have to be ...
Tags: Awards, Progressive Preschool, Toys
The team behind Box of Awesome and Box of OMG has partnered with the Copenhagen-based kids' social network. Children’s marketing platform, SuperAwesome is continuing its global expansion efforts with a new partnership with ...
Tags: SuperAwesome, Partnership, Toys
Deal now covers the Batman v Superman: Dawn of Justice film in 2016 as well as the Justice League movie and Arrow and Flash TV shows. Warner Bros Consumer Products has extended a deal with Mattel for toy lines based around DC Comics' ...
Tags: Toys, Batman toy, Superman toy
Warner Bros has partnered with Skit to bring LEGO Movie assets to the storytelling app. Fans of The LEGO Movie now have the chance to make their very own versions of the block-busing hit. Warner Bros has partnered with the storytelling ...
SuperAwesome is the world's largest kids and teens marketing platform, reaching over 30 million children each month across mobile, web and online video. SuperAwesome will be taking its children's marketing initiative down under, as the ...
Tags: Toys
Marks the fourth year in a row that Hot Toys has won an award from Warner Bros. Warner Bros. Consumer Products Division has awarded Hong Kong toy firm Hot Toys the Best Growth Award 2013. It marks the fourth year in a row that Hot Toys ...
Tags: Toys