"We hope it has inspired families in the UK to give little ones a SmarTrike this Christmas." SmarTrike has deemed its Christmas TV campaign a 'success'. The advert aired from October 27th to November 16th on Milkshake, Nickelodeon ...
Tags: Christmas, Advertising Campaign, Toys
2,638 penguin toys have been sold on eBay between November 6th and November 17th, equating to an average of 240 toys sold a day. Sales of penguin toys on eBay have surged by 300 per cent in the weeks since John Lewis aired its Christmas ...
Tags: Penguin Plush, Toys
"Many customers are re-ordering as it sells out week after week." Tobar is enjoying strong sales for its new My Magical Mermaid line. The product sees children place a mermaid in water and her tail will swish from side to side, ...
Tags: Magical Mermaid, Toys
Monty and Mabel the penguins and the CGI stars of the retailer's 2014 Christmas ad prove a popular choice this year. John Lewis’s Christmas advert mascots, Monty and Mabel plush toy penguins have sold out online, despite anger ...
Tags: John Lewis, Soft Toy, Penguins
John Lewis today revealed its 2014 Christmas advertising campaign, which evokes the magic of make-believe at Christmas through a child’s eyes. Set to the track 'Real Love', sung by Tom Odell and originally written and recorded by ...
Tags: Christmas Advert, John Lewis
Advert for the new figure claims fashion dolls 'teach girls to value beauty over brains.' GoldieBlox has launched an 'action figure for girls' in the US in the form of its new Zipline Action Figure. The toy has launched alongside a ...
Tags: Fashion Dolls, Action Figure Toys, Toys
More than 100 businesses have come together today to call for political parties to commit to a fundamental reform of the business rates system before the General Election. According to the British Retail Consortium (BRC), the system is no ...
Tags: Businesses, Business Rate Reform, Furnishing
Fisher-Price has launched its seven figure Discover Your Way campaign, designed to tell parents that there's no right or wrong way for a child to play. The campaign will be launched with a prime time slot during ITV’s Emmerdale on ...
Tags: Fisher-Price, Your Way Campaign, Toys
Little Live Pets Birds TVCs go live this weekend across multiple channels. Character Options has unveiled its first TV commercial for the new collectable toy brand, Little Live Pets. The Little Live Pets Birds TVCs go live this weekend ...
Tags: Character Options, TV Advert, Toys
JAC Vapour, renowned industry innovator, has started to promote responsible ecig marketing through its new and creative advert. The company is a provider of one of the leading brands of high quality ecigs in the UK. JAC Vapour's First ...
Tags: e cig, e cigarette, e-cigarette
Carte Blanche, Vivid and Topps products will all be featured in new commercial. Mind Candy will be promoting a range of Moshi Monsters consumer products in a new ad campaign, running for one month across the key Easter period. Featuring ...
Tags: Moshi Lines, Mind Candy
Retail and marketing programme to build excitement and engagement for the Cars franchise, and drive collectability at retail. Disney has detailed Cars: Fuel Your Fun, a new retail and marketing campaign designed to build excitement and ...
John Lewis publishes its five-week trading update, revealing that the retailer saw both bricks and clicks break records. For the five weeks to 28 December 2013, total sales were £734m, 7.2 per cent up compared with last year, 6.9 ...
Tags: John Lewis, Apparel
Bandai supports the range with retail promotion, TV advertising and consumer press coverage Bandai's latest version of the Tamagotchi has hatched onto the shelves of retailers across the country. The revamped model, the Tamagotchi ...
Tags: Toys, Electrical Toys
WeSEE, advertising and visual classification company, reveals research around the use of video in the online shopping journey. Findings include that the majority of consumers (56%) would consider using ‘shopable videos’ to make ...
Tags: Online Shopping, Textile