Germany based RPC Bramlage has introduced a set of in-mould label (c) containers and lids for spreads and yellow fats in order to meet growing market demand for cost-effective packs. The new product range provides four sizes from 250g ...
Tags: in-mould label, RPC, packs
INVISTA, one of the world’s largest integrated producers of fibers and polymers and owner of the LYCRA® fiber brand has launched its new consumer campaign, the roll-out to markets around the world of which began in September. ...
Jabong.com, one of India’s fashion multi-brand e-store, has initiated a new brand positioning campaign titled “Be You”, to inspire the youth in India to have a unique fashion sense of their own. The main idea behind the ...
Tags: Jabong, New Fashion Campaign, Apparel
INVISTA, one of the world’s largest integrated producers of fibres and polymers, will launch a new brand strategy for its LYCRA fibre. The campaign encompasses an engaging brand positioning, brand architecture and the “LYCRA ...
Tags: polymers, LYCRA fibre
Crocs, Inc. hit reverse Tuesday, saying it will trim its product line, close stores, cut back on direct investment overseas and focus on efficiency. The latest restructuring plan coincided with release of the company’s financial ...
Tags: Crocs, Stores, Sporting Goods
Keen, Inc. hired its first in-house VP of creative, Michael Minter. It also announced the launch of its new Innovation Lab based in Portland, OR. He was most recently global creative director/global director of marketing at Sanuk. Keen said ...
Tags: Keen, VP, Sporting Goods
There are quality assurance and technical support in the current stationery market from regional to national,while complete brand strategy planning is indispensable.Brand represents the image of the enterprise,it is also the bridge that ...
Tags: Stationery, Office Supplies
Cadillac has announced its growth strategy for Europe at the 2014 Geneva Motor Show, as part of which it plans to launch a full-line premium car portfolio that will continuously expand. The company also plans to achieve distinguished ...
Tags: Cadillac, Geneva Motor Show
Crocs, Inc. announced that Blackstone Group LP is making a $200 million investment that will give the private equity firm a 13 percent stake in the shoe company. Crocs also said late on Sunday that John McCarvel, its CEO, plans to retire in ...
Tags: Crocs, Blackstone Group LP, investment, John McCarvel, retirement
The adult soft drinks sector is a burgeoning market. As Packaging News reported earlier this year, volume sales of adult drinks increased by 14.8% in the 12 months to September 2012. It comes as no surprise then that an increasing number of ...
Tags: adult soft drinks, Packaging, Printing
With the development of stationery industry, stationery products also more and more competitive.The change of demand make the competition turn from the price to brand.In many domestic stationery enterprises, there are two type:one is the ...
Bostik unveiled a new visual identity this month as part of an extensive makeover of its brand positioning. The campaign, designed to streamline the company’s brand portfolio and strengthen its global visibility, is part of Bostik's ...
Tags: Bostik, unveil, New Branding
CBX, a brand agency based in New York City, recently collaborated with Dr Pepper Snapple Group to refresh the packaging graphics for Sunkist Soda, the number-one orange soda brand. Introduced in 1978, Sunkist Soda was once known for its ...
Tags: Sunkist Soda, Packaging
Experts pointed out that the retail industry is in the weak development in this years.High-growth is come to end.But under such environment,negative response should not be promoted.There are both prssure and opportunities in weak ...
Tags: stationery, retail, traditional
Spy Inc. on Tuesday reported its 10th consecutive quarter of year-over-year sales growth, with third-quarter sales ticking up 3 percent to $10.2 million from $9.9 million a year earlier. The quarter included a record sales month for ...
Tags: Transportation