The partnership will see the new line of collectables reach SuperAwesome's network of 30 million children in the US and UK. SuperAwesome, the team behind Box of Awesome and Box of OMG, has teamed with LEGO to bring LEGO Mixels to its kids ...
First three kits in the GoldieBlox series to launch in the UK this July. GoldieBlox, the US toy company that found fortune through crowdfunding in 2013, has appointed Interplay as its exclusive UK distributor. The construction toy firm ...
Tags: Toys
Infographic depicts the firm's rebound since the turn of millenium to become world's second largest toymaker A LEGO enthusiast and current affairs reporter has created a graph depicting how much LEGO has rebounded from a sales slump at ...
Tags: Lego, wired, Todd Tankersley
Construction toy firm will preview new line based on popular Nickelodeon animation at this year's American Toy Fair Mega Brands is expanding its Mega Bloks kids' construction toys portfolio this year with Nickelodeon's popular animation ...
Tags: Toys, Toy Fair, construction toys
The new Chrome app features a virtual tool kit, allowing users to drag different sizes, shapes and colours of LEGO bricks into place on a blank base board. With a film on the way and numerous partnerships in the pipeline, including the ...
Teksta, John Adams and Bentalls among those honoured at last night's event. Character Options, LEGO, Hasbro and John Adams were among the winners at last night's 2013 Toy Industry Awards. Held at the Science Museum in South Kensington, ...
Construction toy firm Mega Brands has launched a new microsite for parents. The site, parents.megabloks.com/en-us/, contains three key areas: Growing up with Mega Bloks, Articles and Activities. Growing up with Mega Bloks features a toy ...
Iconic construction toy brand LEGO has not one but two massive outdoor marketing campaigns underway across the UK. The first Yoda Chronicles experiential tour took place during the Easter period, at Bluewater Shopping Centre in Kent, ...
Geomagworld sales manager Nolene Brunelli presents the range to indies at Toymaster 2013. A new type of construction toy has been presented to UK independent toy retailers: Geomag Kor. The line was demonstrated to indies at Toymaster ...
The Swiss manufacturer of the Geomag magnetic construction toy, Geomagworld has signed up First Celtic Toys and Learning as its new distributor in the UK. The firm is best known for its Tolo Toys Learning subsidiary. It develops and ...
Tags: Toys, magnetic construction toy
Merger and acquisition activity has been pretty sparse in toy circles in recent times. Back in the 1980s Hasbro snaffled the Playskool and MB companies followed by Kenner Parker Tonka in the 1990s, the same decade in which Mattel flexed ...
Tags: Toys, Toy Industry
Kids@Play is bringing a new construction toy to the UK and Ireland. Artec Building Blocks - from Japanese toy developers Artec - boasts a "3D dimension". It's part of a fresh range of science and educational products. Welsh toy ...
Tags: toy, construction toy
Hamleys' Regent Street store is celebrating the launch of Mega Bloks Barbie this weekend. A launch event will take place on Saturday, March 9th, complete with window and in-store displays, a real-life Barbie posing for photos and signing ...
Laser Pegs has filed a legal complaint against Lite Brix. The company is taking legal action against Lite Brix for alleged willful infringement of a patent, trade dress infringement and common law unfair competition. The light-up ...
Tags: Laser Pegs, Lite Brix, Toys
But 13 per cent of dads refuse to let kids win because they can't stand losing themselves. Over 70 per cent of parents let their children win when playing board games, says LEGO. A survey of 2,000 parents commissioned by the ...
Tags: board game, board games, lego